70 billion coffee market capital does not like, why take a fancy to coffee zero?

The interaction and traceability of users make Coffee Zero Bar have a broader business imagination and create China's first real Internet + Coffee, rather than just using online payment. As of September 2016, Coffee Zero Bar has accumulated hundreds of thousands of registered members and served nearly one million terminal users. Through the PSP model, it has swept across the country, such as Beishang, Guangzhou, Shenzhen, East China, South China and Central China, with a market share three times that of all other self-service coffee brands combined. It not only leads the Internet coffee capital market, but also leads the Internet coffee consumption market!

The traditional coffee industry lost the opportunity, the coffee zero bar led the Internet + coffee market.

China's coffee consumption market has reached 70 billion in 2015, and is growing at an annual rate of 15%. It is expected to reach trillion in 2025. The recent popular article in the well-known self-media "Ka Men" talked about the coffee industry "70 billion market size, 15% market growth, but capital is dismissive of it." in fact, it means that capital has been dismissive of the traditional coffee industry.

After the traditional coffee industry is embraced by capital, the next step of development often goes nowhere. In the view of the capital side, there is no opportunity in the field of instant coffee, while the traditional form of coffee shop has low threshold, low degree of industrialization, overweight assets, poor profitability and irregular management.

The focus of capital investment in the coffee market has shifted. From 2015 to 2016, creative space commercial projects such as 3W Coffee and Garage Coffee received investments ranging from 1 million to 10 million respectively. Coffee zero bar, crazy coffee, even coffee and other new O2O coffee projects have also received a large amount of capital investment. According to incomplete statistics, in the past two years, the capital market has invested more than 1 billion yuan in the mobile Internet coffee industry, of which Coffee Zero Bar was favored by capital as early as 2015, and Angel and round A financing totaled nearly 40 million yuan. at present, round B has been launched, which can be described as leading the Internet + coffee capital market.

Among the coffee projects of various new modes, such as "Coffee O2O" and "Coffee self-service", Coffee Zero Bar is the largest. By September 2016, it had accumulated hundreds of thousands of registered members and served nearly one million end-target users. covering the north, Shanghai, Guangzhou, Shenzhen, East China, South China, Central China and other national regions, the market share is three times that of all other coffee self-service brands combined, not only leading the Internet coffee capital market And lead the Internet coffee consumption market!

Market share first, how to refine coffee unicorns?

Professional people do professional things.

When capital decides to invest in a certain field, it pays more attention to the role of "people". "Internet + Coffee" requires not only the management experience of traditional consumer brands, but also Internet thinking and professional and technical level. The founding and management team of Coffee Zero Bar has Kodak, Pepsi, Microsoft, Baidu, Sina and other well-known fast consumer and Internet company background, forming a perfect industry complementarity and industrial resource advantages. In deciding to introduce a convenient and fast form of self-service coffee from abroad to China, the three partners decided to start their own national consumer brand, while targeting young and fashionable people who are highly coincident with the mobile Internet.

Public acceptance of coffee taste varies. How to make a cup of coffee which is generally accepted by Chinese local consumers, Coffee Zero Bar has invested nearly half a year in the development of coffee formula and the continuous upgrading of coffee taste. After more than 10, 000 attempts to dump at least 600kg coffee beans, Coffee Zero Bar has finally developed a 10g coffee formula that suits more people, featuring 100% Arabica beans from seven major places of origin.

Although it is already the first in the market, but in maintaining the status quo, and continue to improve the quality, but the hardware cost will increase significantly, coffee zero bar did not hesitate to choose the latter, which makes their coffee taste has completed the Nth upgrade. At present, the fastest cup of freshly ground coffee in Coffee Zero Bar takes only 15 seconds, and the extraction rate is strictly controlled between 18-22%, which not only avoids excessive caffeine, but also ensures the sour and bitter balance of taste, and the exquisite degree of foam is comparable to that of steam foam. the shape is dense and elastic, and the taste is rich and thick.

Commercial projects that can go further must not deviate from their original intention, and making a popular cup of Internet coffee is something that the founding team of Coffee Zero Bar has never forgotten.

Standardize the coffee industry chain and make fragment consumption large-scale

Self-help selling has become a consumption habit of urban men and women, and in the era of the Internet of things and big data, a new round of self-selling business is upgrading. Coffee Zero Bar is a self-service freshly ground coffee bar realized by "Internet +" and "smart hardware" in response to the call of the industry.

Coffee Zero Bar is faced with rapid consumption in the time of fragmentation, which is different from the dot-like order of a chain cafe, but a geometric expansion of net consumption. When you are in a hurry, when you are waiting for the elevator to and from work, and when you are shopping with your friends, you can quickly and easily drink a cup of freshly ground coffee with standardized quality through the intelligent self-service equipment of the coffee bar.

In the future, labor costs will become larger and larger, at the same price, the same products spell is cost control, and through industrialization, intelligence to reduce costs, has become a trend. The low cost of unmanned operation comes from preset standards and the intelligent technology of the Internet of things. The modular technology standardizes the size of the machine, the standardized setting of the program makes the brewing process unified and controllable, and the cloud monitoring technology allows the management background to grasp the operation status of each machine in a timely manner. send instructions in time to ensure that they will not be sold out. Coffee Zero Bar realizes this cup of Internet coffee that you buy by yourself anywhere in the country through a highly intelligent hardware device, a cloud platform based on big data's analysis, and standardized modular process operation and maintenance management. it's an equally delicious cup of freshly ground coffee.

Coffee Zero Bar hopes that in the current upsurge of mass entrepreneurship and innovation, based on the fundamental consumer industry, carry out technological upgrading of traditional industries with science and technology and Internet +, so as to solve the actual demand of the market and create a new national consumer brand.

There is no survival without difference, and it is difficult to come first without innovation.

Quality, convenience, fashion and innovation are the brand value of Coffee Zero Bar. In many square vending machines that are often mixed with cash machines, the cylindrical equipment with black and gold tones of the Coffee Zero Bar is unique and has a distinct brand image. When others have just upgraded from cash coin purchase to Wechat payment, Coffee Zero Bar already has hundreds of thousands of registered members with data. its intelligent human-computer interaction, three-screen interaction functions fully trace the consumption path of users, and conduct data analysis of their consumption behavior, which can help advertisers find the target users more accurately and understand the market feedback in detail.

If the traditional coffee vending machine is 1.0 and online payment is 2.0, the membership system and intelligent marketing system of Coffee Zero Bar is 3.0. The interaction and traceability of users make Coffee Zero Bar have a broader business imagination and create China's first real Internet + Coffee, rather than just using online payment.

The innovation of the business model keeps Coffee Zero ahead of the market and takes the lead in rapid expansion. In many well-known industries to attract investment to join the exhibition, the coffee bar booth is always packed, the negotiation area is full, and even need to wait in line. Its PSP joins the cooperation mode, let the coffee zero bar occupy the national first-class market, quickly occupy the second-and third-tier market with the speed of geometric fission. At present, the Internet self-service coffee bar of Coffee Zero Bar has spread all over Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, and has successively landed in Tianjin and Shandong through the PSP model, while sweeping the markets of Henan, Hunan, Yunnan and Hainan. Candidate agents from Shaanxi, Zhejiang and Jiangsu have also gone to the headquarters of Coffee Zero Bar to receive training, and the fragrance of Internet coffee is just around the corner.

Why is the coffee bar so popular in the highly competitive food and beverage investment market? The brand style is distinct, the business model is innovative, the taste is very popular, the team has ideas, capital and all the elements of market demand, coffee zero bar has, coffee unicorn ride dust, become the benchmark of the industry is a matter of course.

The next decade will be a decade in which fragmented consumption will continue to ferment in various fields, and it will also be a decade for self-service sales of coffee in China to enter the trillion market. Coffee will further become a "pig in the tuyere" with the help of the Internet of things, intelligence, big data, cloud platform and other means. It is reported that the coffee zero bar has opened to the whole country the cooperation mode of "PSP partners dominating the world", embracing capital, and coffee zero bar is ready.