How to run a coffee shop

My friend has just opened a coffee shop, but he doesn't know anything about marketing, so the business is not very good. Ask us what to do. After our investigation and analysis, we implemented a series of programs with remarkable results.

A brief introduction to the creation of the flow system, tracking system, transfer to the introduction department! Since the improvement of the flow system, the number of customers has increased significantly, the flow system uses relevance, business cooperation, opinion leader marketing, and the tracking system uses locking pins, which has increased his turnover a lot. Now reveal the whole specific plan of the cafe to everyone.

Traffic system:

First, tell the related merchants that if they spend more than 100 yuan here, they will give you a 100 yuan shopping card and a cup of coffee. Of course, this shopping card is the shopping card of the cafe.

We can work with clothing stores, barber shops, cinemas, nail salons, mobile and Unicom recharge stores. In this way, many customers have gone to the cafe to spend money.

Second, we send it to prospective customers through the SMS platform, and the SMS platform will provide the customers we want at a cost of 4 cents per message. The content of the text message is written, receive this short line to the coffee tube to get a 100 yuan shopping card and a cup of coffee. We can send 10,000 text messages for 400 yuan, of course, here according to probability.

Third, give opinion leaders a VIP card in which they can have a cup of coffee for free every day (coffee drinkers seldom drink coffee alone, they all like to bring people, and this VIP is rarely seen, so if you have such a card, you want to tell your friends this kind of thing, and then you will bring someone when you come. )

Fourth, their local media broadcast charity programs every Saturday, which broadcast the situation of children in need, allowing more people to make a phone call and deduct 5 yuan from the phone bill. First tell the customer in the store that whenever we buy a cup of coffee, we will donate 2 yuan in your name. In order to prove that it is a donation, write the customer's name on the red cloth and give the loving red cloth together with the donation to the TV station.

In such a charity program, we donate 2,000 yuan each time, which is not money and cash coupons for cafes, so that the media will also report it for the sake of brand promotion. Send products for the reason of "caring for children, giving love, sending healthy food".

After the event, we let these poor children drink coffee in our coffee shop with such coupons, then take them to the amusement park, and let the TV station record the whole process and broadcast it in the next charity show.

In order to show the donors, we really do things, and also for the sake of brand effect.

Fifth, put coin lockers on the university basketball court, and the top half of the lockers are advertised to other brands and charged for advertising. Half of them are advertised in cafes, raising awareness with the help of the brand's position together.

When you come to the coffee tube, you will buy it. There is no problem of no deal, only the problem of buying more and buying less.

Sales tracking system:

First, a cup is sold for 36 yuan, or for two or three people. After ordering, it is said that if you add another 12 yuan, you can get one for free, and you can drink this cup now or come back next time, so many people are willing to buy one more cup. If the customer doesn't drink this time, he will always miss him for a cup of coffee, so bring someone back next time.

Second, the couple will come. After the final order, they will say whether they want to have a cup of sweet talk or not. Many couples will say yes.

Third, draw a lottery. First prize six-day and five-night tour of Lijiang and Dali. (the cost of cooperation with the travel agency is not high) the second prize is the laptop, and the third prize is the 100 yuan consumption voucher.

The lucky draw was received another day, so we told most of us that we won the lottery, but unfortunately we won the third prize, so many regular customers came again. Of course, we must draw the first prize and the second prize in a month, and hang the picture of the lottery person on the wall for the sake of word-of-mouth.

Fourth, lock pin. 188 yuan for membership card. There is a 20% discount on the consumption in front of the card and 20% discount on the follow-up consumption. Send a manicure service again. If it is not needed by a man, it will certainly give it to a female friend. In this way, he will come again (their store has such a service) and send a 100 yuan cash coupon (valid for 3 days, 10 yuan each time), so he will give it to others.

Fifth, the pursuit part according to the task, complete the task to give the waiter a commission, so that the waiter is more motivated.

Refer to the introduction system:

Those who manage members will give two friends a cup of coffee, a cake and a greeting card in their name. Ask two friends to buy the same set meal for their friends, a cup of coffee and a cake. Because coffee is seldom drunk by one person, a 20% discount card is given. In the same way, they are asked to give it to the other two friends.