Maxwell Coffee Factory Lost Consumer Hotline has been cancelled
Maxwell Coffee, which was once popular all over the country with the slogan of "Didi fragrant, unfinished", is no longer halo. According to news, Maxwell's production plant in Guangzhou, China has been on holiday and will be completely closed by the end of December. Maxwell's trademark holding company Jacobs Douwe Egberts (hereinafter referred to as "JDE") has publicly responded that the plant in Guangzhou will no longer produce from 2017, and the market in Greater China will be supplied by the Bangkok production base in Thailand. How far can Maxwell go through imports to reduce operating costs?
The company is missing.
Maxwell, once a popular coffee brand, has lost contact in China. A few days ago, news showed that Maxwell's production plant in Guangzhou, China was about to close. A recent investigation by a reporter from Beijing Business Daily found that a consumer hotline on Maxwell's box had been cancelled and became an empty number. the other phone is the hotline of Mondelez. When a reporter from the Beijing Business Daily called and followed the instructions to connect to Maxwell, the phone was in a busy tone.
At the same time, a reporter from the Beijing Business Daily found that Maxwell coffee was placed in a slightly "corner" on the supermarket shelves, and most of the instant coffee shelves were still Nestle coffee. In addition, by looking at the production date of Maxwell Coffee, 11 of the 18 Maxwell coffees on the shelf were produced in January 2016. Supermarket staff told the Beijing Business Daily: "Maxwell is selling very badly now. I haven't seen their promoters for such a long time. Nestl é sells much better than them."
At Tmall's official flagship store on the e-commerce platform, the most popular model of Maxwell coffee, Maxwell House three-in-one instant coffee powder, sold 13335 pieces in 100gift boxes of classic original coffee, while Nestl é coffee sold 210213 pieces in 1500g gift boxes, almost 20 times that of Maxwell. However, JD.com is on a par with the sales of Nestle Coffee and Maxwell Coffee above the No.1 store.
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An introduction to the historical and cultural development of coffee in China
There is no way to examine the source of coffee. One of the many legends refers to the highlands of Cafa province in southwestern Ethiopia. It is said that a shepherd became very excited and lively when he discovered that the sheep had eaten a plant more than a thousand years ago, so he discovered coffee. It is also said that a coffee forest was destroyed by a wildfire, and the smell of barbecue coffee attracted the attention of the surrounding residents.
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Pu'er has become the "cradle" of professional coffee appraisers.
The quality Control Center of Yunnan Coffee Trading Center is currently the largest quality control center in Asia integrating testing and training, in which the testing area mainly includes coffee property testing room, baking room, retesting room, sample storage room, training area mainly has training room, SCAA certification cup testing room and so on. As a professional coffee talent training institution, the quality Control Center began to train coffee tasting experts in March this year.
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