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Maxwell Coffee Factory Lost Consumer Hotline has been cancelled

Published: 2026-05-19 Author: World Gafei

Last Updated: 2026/05/19, Maxwell Coffee, which used to be popular all over the country with its fragrant, unfinished advertising slogan, is no longer in its halo. News shows that Maxwell's production plant in Guangzhou, China, is already in a state of employee holiday and shutdown and will be completely closed by the end of December. Maxwell's trademark holding company Jacobs Douwe Egberts (hereinafter referred to as JDE) has publicly responded that 20

Maxwell Coffee, which was once popular all over the country with the slogan of "Didi fragrant, unfinished", is no longer halo. According to news, Maxwell's production plant in Guangzhou, China has been on holiday and will be completely closed by the end of December. Maxwell's trademark holding company Jacobs Douwe Egberts (hereinafter referred to as "JDE") has publicly responded that the plant in Guangzhou will no longer produce from 2017, and the market in Greater China will be supplied by the Bangkok production base in Thailand. How far can Maxwell go through imports to reduce operating costs?

The company is missing.

Maxwell, once a popular coffee brand, has lost contact in China. A few days ago, news showed that Maxwell's production plant in Guangzhou, China was about to close. A recent investigation by a reporter from Beijing Business Daily found that a consumer hotline on Maxwell's box had been cancelled and became an empty number. the other phone is the hotline of Mondelez. When a reporter from the Beijing Business Daily called and followed the instructions to connect to Maxwell, the phone was in a busy tone.

At the same time, a reporter from the Beijing Business Daily found that Maxwell coffee was placed in a slightly "corner" on the supermarket shelves, and most of the instant coffee shelves were still Nestle coffee. In addition, by looking at the production date of Maxwell Coffee, 11 of the 18 Maxwell coffees on the shelf were produced in January 2016. Supermarket staff told the Beijing Business Daily: "Maxwell is selling very badly now. I haven't seen their promoters for such a long time. Nestl é sells much better than them."

At Tmall's official flagship store on the e-commerce platform, the most popular model of Maxwell coffee, Maxwell House three-in-one instant coffee powder, sold 13335 pieces in 100gift boxes of classic original coffee, while Nestl é coffee sold 210213 pieces in 1500g gift boxes, almost 20 times that of Maxwell. However, JD.com is on a par with the sales of Nestle Coffee and Maxwell Coffee above the No.1 store.

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