The style and entrepreneurial choice of coffee and milk tea franchisee
Do any industry, the product is the core, if the entrepreneurial team is not to join, at least one person must understand the product. Have you considered how many products you want to make before you start? How to set product pricing? Too many products mean purchase costs and storage space, coffee shops are already small, how to solve? Minority products have to make the taste to the extreme, or the customer will not be able to hold up because of the low rate of turning back. Do you know more about how many restocking channels? The taste of the drink comes from raw materials and recipes. If you don't understand it, you can find someone who has done it for you. In the end, you will find that it is not that simple, if you are not a person who knows or is interested in drinks, it is unrealistic to rely on someone simply, which is taboo in terms of operation.
The following is a small plan for people who start to make drinks to join us to share. It is good to prepare in advance. Although what we do is difficult at the beginning, it is easier to start a business than to keep it. I hope it will be helpful to the majority of friends who want to enter the beverage industry.
What style of shop do you want to open? The answer of everyone who wants to open a shop is nothing more than two points: unique, distinctive and highly demanding, but when you ask him how he is unique, distinctive and highly styled, they usually don't think clearly, or in the final analysis, they mix and match. Other people sell coffee and milk tea, we not only have coffee and milk tea, we have some cocktails, but also emphasize that it is current, or that customers are hungry for our meal. Give him spaghetti, pizza hamburgers, braised ribs and ginger mother duck, and have some meatball kebabs, done. I can catch all the needs of all my customers. Don't laugh. There are really shops that sell coffee during the day and barbecue at night. Most of these shops can still live well, but they have nothing to do with Lige.
It is the same when operating. After watching the online decoration strategy and friends' operational suggestions, I think I have a clear idea. The projector plays some Korean and American TV dramas, and the female customers must come one by one, and put you from the stars. I will also sell fried chicken beer. Definitely fire, and then do some theme: what maid animation, beauty shop assistants all come, in order to attract more guests, you can also play board games, guitar and movies at night. Trinkets, postcards, immortal flowers, succulent plants. But in fact, those shops that make money are often very simple.
Do you think the effect of landing will be what you want? For startups, basically not. You can look back at the beverage shops next to your school. The shopkeeper is similar to most of you in the beginning, with ambition. But in the end, look at their ideas to see if you have flashed those cold ideas, they have helped you practice, and proved that these ideas are unreliable and not accepted by the market.
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The latest announcement of the top four contestants of the 2016 COSTA Global barista Competition
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