The First Coffee Culture Festival in Mang City

At the same time, China Mangshi (Pan-Asia) Jewelry Handicraft Expo will also be held. Following the renaming of Luxi to Mangshi this year, Mangshi promotes the image of Xinmang City with coffee culture and jewelry jade business cards, and promotes the development of tourism industry with industrial culture.

It is reported that during the cultural festival, splendid activities will also be held: a coffee cup conference with a double feast of taste and vision, a coffee academic forum to show the charm of coffee culture, and a symphonic concert of "Ode to Joy in the back Valley plays Xinmeng City". The Hougu development model and the party building work forum of grass-roots village enterprises, as well as the display and exchange of coffee, coffee culture and coffee grinding equipment around the world.

Mangshi is the capital of Dehong Prefecture, the main coffee producing area in Yunnan Province, where it is suitable for coffee cultivation at an altitude of 8-1800 meters, and the small seed coffee produced is of good quality. At present, a total of 120900 mu of coffee has been developed and planted in Dehong Prefecture, accounting for 30% of the total coffee planting area in the country. In the next 3 years, the planting area of coffee in Dehong Prefecture will reach 200000 mu. On April 20 this year, Dehong Prefecture won the reputation of "hometown of Coffee in China". Dehong also plans to build an international low-carbon ecological "coffee town" in Luxi New Town in Mangshi.

The planting and deep processing base of Hougu Coffee Co., Ltd., the only leading enterprise in China's coffee industry, is in Dehong Prefecture. The 13000-ton instant coffee powder production line built by the company's independent R & D equipment is currently the largest production line in Asia and the only company in Asia with independent intellectual property rights to develop and produce instant coffee powder. The instant coffee powder and coffee beans produced by the enterprise are exported to 23 countries and regions. In the next step, enterprises will rely on the geographical advantages of Yunnan transportation hub to build the third largest coffee raw material distribution center in the world after Hamburg in Germany and New York in the United States.

Xiong Xiangjin, president of Yunnan Coffee Industry Association and chairman of Yunnan Hougu Coffee Co., Ltd., said that China's coffee consumption has maintained an annual growth rate of more than 30% in recent years, and China's coffee market will reach 13-1.5 billion yuan in the future. Hougu Coffee's current 13000-ton production line can only meet 20% of the market share. Therefore, the domestic coffee market has a broad prospect.

It is understood that the planting area and output of coffee in Yunnan account for more than 98% of the country's coffee planting and output. Yunnan Province also clearly proposed in the 12th five-year Plan that the planting area of coffee will be increased to 1 million mu, and the output of coffee beans will be increased to 200000 tons.

Xiong Xiangjin also said that the meaning of "Hougu" is taken from the moral Classic. Through the holding of this coffee culture festival, Hougu Coffee hopes to build a national brand of Chinese coffee, establish Chinese coffee culture, and promote Dehong coffee industry and culture to the whole country and to the world.