Is it more stylish for young people to drink coffee than tea?
Young people pay attention to the atmosphere, coffee shop decoration is often young fashion, give people the feeling of more comfortable, young people in the coffee, chat, read online, very comfortable. Usually, the decoration of the teahouse is antique. Before entering, it gives people a quiet feeling. They dare not speak loudly, but also put their feet down. The teahouse is like a dignified lady, quiet and elegant, with an inviolable nobility; while the coffee shop is more like a fashionable and pretty lively girl, less fetters, more free and easy, but easier to get close to.
At present, the number of coffee shops on the street is more than that of teahouses. Even in places with strong tea culture atmosphere such as Guangzhou, Chengdu and Hangzhou, young people who like to drink coffee still account for the majority. It can be seen that there is still a long way to go for the popularization of tea culture.
In Xiao Bian's opinion, rather than saying that young people like coffee and think coffee is more literary and romantic than tea, it is better to say that Westerners 'cultural packaging for coffee is closer to the needs of modern young people. At present, most of our tea drinking methods are still too traditional to attract young people. However, I believe this also gives the tea industry a new enlightenment, how to make tea more stylish, let young people fall in love with tea. In the eyes of young people, instant coffee is as convenient as fast food, while drinking a cup of tea is a lot more cumbersome. Buy a cup of coffee in a coffee shop on the street, whether you want to pack it or sit in the shop to drink it, and the time to make a cup of coffee is 3-5 minutes enough, so that young people have less waiting time, which is also in line with the current fast-paced social situation. Many white-collar workers in first-tier cities hold a cup of Starbucks coffee in the morning and rush through the crowd, while white-collar workers holding teacups rushing to work are particularly rare.
So coffee is a convenient and quick drink, but tea is different. We always say that a good cup of tea needs careful taste, which means that it takes time and young people to slow down their journey. This is naturally difficult for young people who go to school and go to work every day like a war.
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Nestl é has also made a lot of efforts to localize on the Chinese version of this event. Yesterday it contracted # Nestle Coffee Red Cup delivery # of the Weibo hot search list, and invited spokesperson Chen Weiting to appear on camera to do publicity, as well as Weibo KOL from all walks of life to come out to help. Just a few days after the launch of the event, the topic of # Nestle Coffee Red Cup delivery # reached 140 million readings and 348000 discussions on Weibo, when
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