As long as you get the right ideas and promotions, coffee festivals are held every day.
Nestl é has also made a lot of efforts to localize on the Chinese version of this event. Yesterday it contracted # Nestle Coffee Red Cup delivery # of the Weibo hot search list, and invited spokesperson Chen Weiting to appear on camera to do publicity, as well as Weibo KOL from all walks of life to come out to help. Just a few days after the launch of the event, the topic of # Nestle Coffee Red Cup delivery # reached 140 million views and 348000 discussions on Weibo, of course, thanks to Chen Weiting's fans.
Dunkin' Donuts
Although this is a company famous for selling doughnuts, it was the first brand to turn the National Coffee Day (National Coffee Day) into a promotional day. Since Dunkin' Donuts first launched cheap and Coffee five years ago, many other large and small coffee brands have also launched corresponding promotions. Nowadays, it is a consensus among the American people that they can drink coffee at a low price or even for free on National Coffee Day. Therefore, the strategy of "how to drink the most free coffee on coffee day" is circulated every year on Facebook and some forums. On the Good Morning World's official page, in addition to the updated countdown to International Coffee Day and the latest number of participants, you can also see a promotional video edited by many participants: in the lively background music, a Nestle red cup is passed from the hands of white girls to young Indians dressed in sari, and then to Europe, across the Atlantic coast, and then to American skateboarding teenagers. The message of the video is simple: the world is connected by a cup of coffee. Nestle Coffee is the most active brand this year, trying to turn International Coffee Day into a small carnival of young people around the world on social media.
Nestl é recently launched the 2016 Good Morning World global event to celebrate International Coffee Day, inviting people to participate by recording a video and uploading to social networks.
The elements required for video are also simple: a person and a Nestle red cup. As long as the user makes the basic action of passing the coffee cup from left to right in the video, it is a qualified activity video.
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Eight Coffee cities dedicated to Coffee lovers
Coffee shops can be found everywhere in the streets of Taipei. Taiwanese shopkeepers who pay attention to cultural creation usually cannot allow their coffee shops to lack character. The design of small details is a magic weapon to attract customers. Drinking coffee is an important way to enjoy Taipei, and it is also a part of the life of many people in Taipei. Walking on the streets of Taipei, from the cheapest 35 yuan coffee to the coffee shop run by the champion of the World Coffee Competition
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Is it more stylish for young people to drink coffee than tea?
Young people pay attention to the atmosphere, and the decoration of coffee shops is often young and fashionable, giving people a more comfortable feeling. Young people are very comfortable drinking coffee, chatting, reading and surfing the Internet. And usually the decoration of the teahouse is antique, it gives people a feeling of stillness before entering, dare not speak loudly, but also take a light step. The teahouse is like a dignified lady, quiet and elegant.
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