Introduction of Dian Coffee Catering chain Enterprises

Mingdian Coffee language Tea, a famous coffee and catering chain in Taiwan, has more than 630 restaurants and is one of the largest and best-known coffee brands in Chinese mainland.

The famous Dian, which means "model of celebrities", expresses the determination and good wish of the founder Mr. Liu Xingdian to set up a unique school and start a new business in the coffee industry. With his love for coffee, Mr. Liu Xingdian began his all-round research on coffee since 1983, whether it is coffee attribute, cultivation, selection, roasting, mixing, grinding, extraction, collocation, brewing, cup selection, taste method, etc., he has devoted countless painstaking efforts, carried out countless experiments and explorations, thus accumulated valuable experience and formed a set of unique ideas about coffee.

The Mingdian aims at the "coffee shop of the new image" and carefully designs the enterprise identification system. In the famous dictionary enterprise trademark, the oval logo "" is the round shape of "C" in COFFEE; the "" in the ellipse symbolizes tea; "" represents coffee beans.

Since 1984, Mr. Liu Xingdian began his entrepreneurial career. In 1995, Mr. Liao Jinxi introduced Mingdian coffee and tea from Taiwan to the mainland and first opened the first branch in Houjie Town, Dongguan City, Guangdong Province. Adhering to the rigorous and pragmatic business philosophy, professional, clear, leisure and sincere service is deeply rooted in the hearts of customers, injecting new vigor and vitality into the meaningful and elegant coffee path culture. At the same time, the chain franchise system was successfully introduced, and from then on, the famous dictionary became uncontrollably popular all over the country.

Enterprise culture

"Mingdian" is the symbol of the company's enterprise chain, symbolizing the "model of celebrities". It combines the correct concept of "joint venture" and "joint management", serves the public with complete professional technology, enterprise management, and constantly meets the trend of the times. launch new products to cater to the changing consumer ideology. Mingdian is a company that runs "people". We always pursue "people-oriented", whether for our guests or our staff.

Management idea

Quality, service, health, value and culture.

We use 100% coffee beans, high-quality materials and unique formula, through professional procedures to provide quality food and beverage.

The best service is to understand the needs of customers from the point of view of customers, and then provide customers with the services they want. Fast, correct and smiling service can make every customer enjoy a pleasant experience.

When customers enter the Mingdian, the first thing they will notice is the hygiene of the store. It is the responsibility of all partners to develop the habit of "easy cleaning" and provide customers with a clean, leisure, bright and hygienic dining environment.

At a reasonable price, to provide a clean, bright and leisure dining environment to enjoy high-quality food and service, to give customers a value and pleasant experience, is our commitment to customers.

Every Mingdian coffee teahouse has its own professional culture and characteristic culture. For example: coffee culture, music culture, environmental culture, leisure culture, sports culture, information culture and so on.

In the persistent pursuit, Mingdian has now entered a period of rapid development, not only creating the reputation of coffee experts and good business performance, but also opening up a new world in a depressed coffee market. Mingdian has won the recognition of the majority of consumers for its excellent quality, fresh and elegant style and profound cultural heritage, and has now developed into a leading brand in the mainland coffee industry. Mingdian people are rushing to the future with full of pride and confidence.