Filter the coffee into the focus

The 14th China Franchise Exhibition, sponsored by China Franchise Association (CCFA), was held in Beijing from May 11 to 13, 2012. More than 100 well-known franchisees from home and abroad participated in the exhibition.

Diou Coffee, as the standing director unit and member of the professional committee of China Chain Store Association, appeared in this event with a refreshing image. The design theme of Dio's new exhibition is "Soul Oxygen Bar". The overall shape runs through the concept of three-color lake scenery. Natural elements such as mountains, sparkling lakes and lush "franchise trees" are ingeniously integrated into the design, reflecting the positive innovation spirit of Dio people and implying the future. Dio and its franchise partners will jointly create a more brilliant new world for coffee business. The response at the exhibition site was enthusiastic, and there was an endless stream of consultants.

In addition, the new portable filter coffee developed by Dio Group-Dio Filter Coffee is also displayed in Dio Pavilion and Coffee Culture Zone. The staff of Dio explained vividly and demonstrated the filtration on site, perfectly interpreting the mellow taste of the product and the interest of filtration, leaving a deep impression on the audience, media and investors on site, becoming one of the focuses of this event.

During the "China Franchise Conference" during the exhibition, Dio Coffee once again won the highest honor awards in China's franchise industry,"China Franchise Award" and "China Franchise Top 120", and was interviewed by authoritative media such as Beijing TV Station and China Business News.