The first Asian Coffee Annual meeting-Asian Coffee Market has huge potential

As the predecessor of the "Asian Coffee Annual meeting", China Mangshi (International) Coffee Culture Festival has been successfully held for 5 times. At the Fifth China Mangshi (International) Coffee Culture Festival in 2015, it was decided by the members of the China-ASEAN Coffee Professional Cooperation Committee that the China Mangshi (International) Coffee Culture Festival was upgraded to the Asian Coffee Annual meeting in 2016. The change from China Mangshi (International) Coffee Culture Festival to Asian Coffee Annual meeting is not only a change in name, but also an improvement in specification.

"at present, relevant countries and organizations around the world do not pay enough attention to the problem of increasing the income of farmers in the world, or have not found an effective way to solve the problem of increasing the income of farmers in the world. This problem has endangered the sustainable development of the global coffee industry. The Asian Coffee Annual meeting is to shoulder the mission of "enriching global farmers and making the coffee industry grow healthily". " Xiong Xiangren, Chinese chairman of the China-ASEAN Coffee Professional Cooperation Committee and chairman of Dehong Hougu Coffee Co., Ltd.

Anoop Bhattaral from Nepal says the coffee industry plays an international role in poverty reduction. However, in Nepal, due to lack of access to the main market, the interests of small coffee farmers are not protected. Second, in the coffee industry, coffee growers, together with their families and related migrant workers, account for more than 70 per cent of such labour-intensive jobs, of which women account for half of the workload, but women are often ignored. In addition, it is now difficult to involve rural youth in coffee cultivation, and they want to engage in work other than coffee cultivation. He suggested that the undeveloped land should be used to increase the cultivation and production of coffee to develop the Asian coffee industry. The government should provide farmers with technology transfer services, access to credit, and more learning opportunities. Coffee projects should be supported by governments to shake off poverty and become rich. Relevant international coffee organizations should carry out more activities, including institution-building, improving access to credit, risk management mechanisms, reducing vulnerable income fluctuations and promoting gender equality content. He believes that the first Asian Coffee Annual meeting brought together well-known experts and business leaders of the global coffee industry, which paved the way for cooperation between experts and entrepreneurs in the coffee industry, and believed that in the future, Nepal's coffee industry will gain more benefits from the level of investment and import and export opportunities.

Zhang Wenwei said that since its establishment, the Taipei Fine Coffee Business Development Association has been guiding Taiwanese consumers how to correctly choose good coffee and helping producers to improve the quality and benefits of coffee. In recent years, Taiwan coffee beans have been well received in the international community, and have achieved excellent results in international evaluation many times. He believes that under the premise of promoting environmental protection and constantly pursuing special flavor in the international community, the research and development of innovative post-processing methods for coffee is a very important link in the process of coffee production. With climate change and depletion of water resources, how to meet the increasing demand for coffee is also a big test for coffee producing areas. In improving the level of coffee consumption, the popularization of coffee culture is the key to the rise of the coffee industry, and the improvement of the quality of each link in the coffee industry chain is an important driving force for the growth of the consumer market. At present, the coffee industry is in constant development and change, whether it is planting or production methods, especially the cognition and understanding of coffee, there is still considerable room for development.

At the annual meeting, the delegates unanimously decided to take Mangshi, Dehong Prefecture, Yunnan Province, China as the permanent venue for the Asian Coffee Annual meeting, and set up the Asian Coffee Association, whose office is located in Kunming, and began to establish the Asian coffee market system.