Yunnan coffee suffers from a cold spell.

According to the purchase price of coffee beans released by Yunnan Coffee Industry Association, the purchase price of coffee beans has hovered around 15.5 yuan. Compared with the purchase price of coffee beans in the same period, the purchase price at this time in 2010 has exceeded 40 yuan. It is reported that since the price of coffee beans plummeted in 2012, the market price has been depressed. Yunnan coffee industry, which has more than 98% of the national planting volume, has encountered this merciless cold spell when it is making great efforts to improve the development pattern of the industry, which makes the industry itself and its followers sweat for the development of the industry. Dehong Hougu Coffee Co., Ltd., a leading Chinese coffee company, just got the certificate of "China well-known Trademark" issued by the State Administration for Industry and Commerce a few days ago, and stepped up its pace to change its coffee products into new clothes of "China famous Trademark". Not only that, Hougu Coffee promises that if the purchase price of coffee rice is less than 15 yuan, Hougu Coffee will start the storage process. "Industry autonomy may allow Yunnan coffee to survive the freeze period safely." This is the wish of many coffee practitioners. "Hougu Coffee has become a 'Chinese well-known trademark' and the only brand in the whole Chinese coffee industry chain to obtain a Chinese well-known trademark, which is of milestone significance to the development of Hougu coffee enterprises and Yunnan coffee industry." Xiong Xiangjin, president of Yunnan Coffee Industry Association and chairman of Hougu Coffee Company. According to industry analysis, since the purchase price of coffee beans fell in 2012, there has been no sign of a rebound, procurement, trade and planting and other links, in the face of low market prices are panicked, almost confused. This situation is very similar to the market around 2000, but at that time, the development level of Yunnan coffee industry was relatively low, especially the whole industry did not have enterprises that could support the industrial development pattern, which led to the market whose prices were not as good as expected. so that the whole Yunnan coffee industry is almost at a standstill. The coffee industry in Yunnan has developed to today, which is not what it used to be. From the price not as expected around 2000 to today 10 years later, in the face of the situation that the price of coffee has plummeted, traders have no profit, and farmers have almost no income, the development of Yunnan coffee industry is still full of hope for development, among which, the intensive processing capacity building and brand building of Hougu coffee have improved the added value of raw materials and, to a certain extent, supported and guaranteed the development of the industry.