Starbucks joins Yunnan Coffee Yuan
With the rise of Yunnan coffee industry in recent years, international coffee giants have increased their competition for Yunnan coffee beans. Following Nestl é, Maxwell, Kraft, Newman, Ikham and other five giants, Starbucks also joined the war.
On the 12th, Starbucks President Howard Schultz (Howard Schultz) announced the signing of a memorandum of cooperation with the Pu'er municipal government of Yunnan Province and the Yunnan Academy of Agricultural Sciences. According to the memorandum, Starbucks will invest and operate its world's first coffee base in Yunnan, as well as a coffee research and development center, a coffee grower support center and a coffee processing plant.
The establishment of the planting base in Yunnan means that Starbucks will directly enter the upstream planting for the first time and build the whole industry chain model. Starbucks agronomists and quality experts will work directly with coffee growers in Yunnan to provide them with resources and technical support to improve the quality of coffee beans and increase the output of high-quality coffee beans.
For Starbucks, this model will be less affected by rising raw materials. Due to the rise in coffee purchase prices this year, Nestl é's purchase proportion of Yunnan coffee has decreased from 50% to 30%. Chen Jing, an agricultural analyst at Oriental Iger, believes that the layout of the whole industry chain brings it a relatively stable procurement chain that can resist rising raw material costs, which will also reduce Starbucks' dependence on Latin America, the largest producer of coffee.
However, it will also be an expensive and time-consuming investment for Starbucks. Generally, coffee cultivation takes three years to enter the harvest period and five years to enter the stable production period. "Starbucks has always been a vertically integrated company, but now it is starting to move forward. Strategic results remain to be seen." Howard Schultz thinks.
Chen Jing also believes that the establishment of Starbucks coffee planting base in Yunnan is also conducive to the development of Starbucks localization. At present, the Chinese market is Starbucks' fastest-growing market in the world. Starbucks has more than 400 stores in China, and Schultz announced that it will accelerate its expansion to more than 1000 in the future. to make the Chinese market a "second home market" outside the United States.
- Prev
The etiquette of drinking coffee
Going to a coffee shop to taste coffee is one of the daily formulas for the French, so it's not a big deal. The purpose of going to a coffee shop is mostly just to chat, so in cafes that are relaxed but frequented by high-class people, personal demeanor and clothing are very important. It may be important to have some unwritten coffee traditional politeness, such as not holding the cup all the time.
- Next
Yunnan coffee suffers from a cold spell.
According to the purchase price of coffee beans released by Yunnan Coffee Industry Association, the purchase price of coffee beans has hovered around 15.5 yuan. Compared with the purchase price of coffee beans in the same period, the purchase price at this time in 2010 has exceeded 40 yuan. It is reported that since the price of coffee beans plummeted in 2012, the market price has been depressed. Yunnan coffee industry, which has more than 98% of the country's planting volume, is on the rise.
Related
- Can you make coffee with 5g of beans? What is the minimum number of grams of coffee beans used for hand-brewed coffee? What brewing plan should I use for less flour?
- Why do Japanese people like to make coffee with flannel? What is the difference between flannel filter cloth and filter paper cup? What are the characteristics of flannel filter cloth for making coffee?
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte