The size of the coffee market has increased to 150 billion. Coffee entrepreneurship is promising.

From the perspective of coffee drinking structure, from a global perspective, freshly ground coffee accounts for more than 87% of total coffee consumption, and instant coffee accounts for less than 13%. In China, instant coffee is the largest segment of the coffee consumption market, accounting for 84% of the market share. Freshly ground coffee market share is only about 16%.

Overall, China's coffee market has great potential for development and will develop by leaps and bounds in the past decade. At the same time, coffee consumption structure will also change, freshly ground coffee will be favored, under this promotion, domestic cafes will usher in a good development space. Coffee entrepreneurship will also become a more promising project. Ten years ago, Coca-Cola and Nestle developed into the ready-to-drink coffee market together. The growth potential of ready-to-drink coffee is very good. Including regions such as South Korea and Japan, the ready-to-drink coffee market has developed very mature. In China, ready-to-drink coffee has just begun to develop, so there is great potential for future development. The most important thing is that today's main consumer force is some "post-80s" and "post-90s" young consumers, so the development space of ready-to-drink coffee is very large. At present, all major beverage companies have begun to enter fierce competition, carbonated drinks, juices, mineral water, soda water, etc., and the market has gradually entered a saturation period. The coffee market is also growing at an annual rate of 15%, and the trend is very good. Ready-to-drink coffee is about to break through 150 billion yuan in China's coffee market. Instant coffee, freshly ground coffee, ready-to-drink coffee, etc. are also facing minor changes. Recently, the number of coffee lovers in China has increased year by year. This part of consumers is mainly concentrated in first-tier and second-tier cities. With the continuous development of coffee, the coffee market will sink to third-tier and fourth-tier cities. According to industry insiders, the overall growth of the coffee market will exceed 150 billion. Instant, freshly ground and ready-to-drink coffee have their own consumer groups, while freshly ground coffee has greater development potential.