The size of the coffee market has increased to 150 billion. Coffee entrepreneurship is promising.
From the perspective of coffee drinking structure, from a global perspective, freshly ground coffee accounts for more than 87% of total coffee consumption, and instant coffee accounts for less than 13%. In China, instant coffee is the largest segment of the coffee consumption market, accounting for 84% of the market share. Freshly ground coffee market share is only about 16%.
Overall, China's coffee market has great potential for development and will develop by leaps and bounds in the past decade. At the same time, coffee consumption structure will also change, freshly ground coffee will be favored, under this promotion, domestic cafes will usher in a good development space. Coffee entrepreneurship will also become a more promising project. Ten years ago, Coca-Cola and Nestle developed into the ready-to-drink coffee market together. The growth potential of ready-to-drink coffee is very good. Including regions such as South Korea and Japan, the ready-to-drink coffee market has developed very mature. In China, ready-to-drink coffee has just begun to develop, so there is great potential for future development. The most important thing is that today's main consumer force is some "post-80s" and "post-90s" young consumers, so the development space of ready-to-drink coffee is very large. At present, all major beverage companies have begun to enter fierce competition, carbonated drinks, juices, mineral water, soda water, etc., and the market has gradually entered a saturation period. The coffee market is also growing at an annual rate of 15%, and the trend is very good. Ready-to-drink coffee is about to break through 150 billion yuan in China's coffee market. Instant coffee, freshly ground coffee, ready-to-drink coffee, etc. are also facing minor changes. Recently, the number of coffee lovers in China has increased year by year. This part of consumers is mainly concentrated in first-tier and second-tier cities. With the continuous development of coffee, the coffee market will sink to third-tier and fourth-tier cities. According to industry insiders, the overall growth of the coffee market will exceed 150 billion. Instant, freshly ground and ready-to-drink coffee have their own consumer groups, while freshly ground coffee has greater development potential.
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Clever pricing strategy will increase the turnover of cafes by 30%.
1. People often magnify their needs; we often think that we are rational, but in fact, when we choose a cup, almost all of us forget whether we can drink so much. but blindly consider which is more cost-effective to buy, more than 3 yuan can be so much, it seems that it is more cost-effective to choose a large cup, so as not to lose money. In the end, I couldn't drink it and threw it in the trash can.
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Coffee has reached a new height across the border with a number of industries.
Cafes can also be combined with private shops. In addition to coffee and exquisitely decorated environment, the cafe also sells almost all the furniture and decorations, such as dining chairs, tables, wall clocks and so on, which customers can take away as long as they like. Cross-border cooperation between coffee and other industries will become a trend. at present, some cafes at the forefront of the industry have already worked with movies and fashion media.
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