This year, COSTA will hold the first COSTA Coffee Coffee Festival.

COSTA Brand introduction

COSTA's story begins on London's Old Paradise Street Street in 1971, when two brothers Bruno and Sergio Costa from Italy, with a passion for irresistible coffee, created COSTA's unique mocha Italian mixed beans and opened their first coffee shop in central London. They made a perfect match of Arabica and Robst coffee beans, all from Rainforest Alliance certified plantations, and carefully selected coffee beans that met the COSTA standard in TOP 1 per cent, slowly roasting to retain their charming aroma and oil.

Today, every carefully prepared mocha Italian mixed coffee bean needs to be tasted by our COSTA coffee master Gennaro Pelliccia, and then sent to more than 3,000 stores around the world. Every gorgeous turn from coffee beans to coffee in the cup is handmade by our baristas, just to show our enthusiasm and original heart for coffee.

For more than 40 years, COSTA stores around the world still adhere to the most correct rather than the fastest production method. Whether you are in London or Paris, Shanghai or Singapore, COSTA welcomes you to the most popular coffee shop in the UK. Enjoy delicious snacks and coffee and have a good time with us in our original store.

In order to inspire global COSTA baristas to show better coffee and service, COSTA holds a global barista competition (Barista Of the Year-- for short B.O.Y.) every year. Whether they are COSTA coffee masters or part-time baristas, as long as they have "pride, enthusiasm and personality", they have the opportunity to demonstrate their superb coffee skills on this professional platform. The participating baristas have gone through store and regional selection, and the winners of the finals in China will fly to the UK headquarters to compete with baristas from all over the world to compete for the global championship of the COSTA barista contest.

"Pride Pride, passionate Passion, individuality Personality" is always COSTA B.O.Y. The standard to seek. Under the premise of ensuring the quality of the brand, baristas use the fastest speed to make as many cups as possible in line with the COSTA espresso standard; through excellent coffee knowledge and understanding of coffee, they show their enthusiasm for coffee, confidently talk about coffee trips, have an eager attitude towards coffee, and can give full play to coffee knowledge beyond the training manual. Can confidently represent the brand, with excellent communication skills, in line with the specific standards of brand image. , COSTA B.O.Y. The competition strives not only to be a coffee maker, but also a coffee creator who can represent the brand image.

There is no doubt that coffee is the core of COSTA. Good coffee can only be delivered to customers through the hands of baristas. B.O.Y. The competition, an inclusive and open platform, is the cradle to discover and train more excellent baristas, and at the same time continues to inherit the British classics of COSTA. Every COSTA barista is unique. They are not only experts who can make high-quality coffee with certain speed and precision, but also integrate their talent and creativity into each cup of coffee. There is no place other than COSTA to offer such irresistible coffee and fast service that makes customers smile. Through the experience of each annual coffee quality competition, we continue to change the intimate service and coffee experience from excellent to excellent!

Spread the spirit of mind and art and experience the beauty of different crafts.

This time, COSTA joined Zowoo crops, an independent woodworking workshop in Shanghai, and a paper language workshop dedicated to developing the cultural charm of handmade paper, bringing wooden handicrafts and paper handicrafts respectively. Consumers can sign up at the scene and make an appointment to participate in the handmade courses they are interested in, so that you can not only taste the aroma of coffee, but also experience the fun of craftsmanship together with craftsmen.

In addition to being able to personally experience the charm of handwork, the scene can also feel the exquisite craftsmanship of COSTA coffee masters, and better understand the stubbornness and "foolishness" behind each craftsman. From COSTA's artisanal coffee workshop, to the coffee flavor room of the famous high-quality syrup producer Monin and the coffee academy brought by the most professional coffee system operator Jas Caffe, this time, you will feel the deep heart behind a cup of coffee, and you will also be able to taste COSTA's five handicraft classic coffees for free.

Who is the next best "coffee master" in China?

The eight baristas who appeared this time came from all over the world, and they went through layers of selection in the store and region, and finally stood on the stage of the finals, not only by extraordinary talent, but also by persistence and persistence. Some of them fight for B.O.Y. Coffee masters who are still enthusiastic for three times, there are also talented young people who have joined the COSTA for only five months; some northern players who yearn for freedom and unswervingly make coffee; some southern players who love life and desire to awaken taste buds with coffee; there are brain wizards who use foreign-style coffee to make Chinese Zen, and there are down-to-earth young people who strive to focus on diligence and studiousness. There are also sweet girls with skills and good looks and handsome boys with unparalleled skills and creativity. They will compete for the championship seat in China through speed races, creative competitions and core coffee competitions. The winner will fly to London on behalf of China to compete with COSTA baristas from all over the world for the global championship. Come to the handicraft festival to learn more about their mind stories and witness the birth of the next best coffee craftsman in China!

The first Chinese flower-pulling contest presented the most wonderful flower-pulling duel.

After the first round of internal judges and the second round of online voting in Meipai, COSTA China's first-ever flower-drawing competition has produced the strongest flower-drawing work with both creativity and skill. Three of COSTA's top flower drawing masters will also appear in B.O.Y. At the scene of the finals, the works in the video shot by the United States will be restored and the source of inspiration will be described. Finally, the on-site professional judges will judge the champion works according to the technical and creative aspects. This will be the highest level of flower-pulling contest, and consumers can watch closely at the scene how COSTA's flower-pulling master can use the power of his wrist to perform magical magic, changing exquisite and creative patterns on the "coffee canvas".