The average person who drinks 20 cups of coffee in Beijing is only 1 cup of coffee in Japan.

The average person drinks 20 cups of coffee in Beijing and Guangzhou.

The two largest industries on earth are black liquids, the first is undrinkable oil, and the second is delicious and mellow coffee.

China, which has a strong "tea culture", has broad coffee consumption potential. statistics show that although China's coffee market is currently small, in many large and medium-sized cities in China, the number of coffee professional venues is growing at an annual rate of about 25%. By 2020, China's coffee market consumption is expected to reach trillions of yuan, and in the next decade, China will surpass the United States to become the world's largest coffee consumption market.

There are many cafes in Shanghai in China, and coffee consumption is about 10 percentage points higher than the national average. Coffee ranks first among the three major drinks in the world, but at present, the per capita annual coffee consumption in China is only 4 cups, while in several big cities from Beijing to Guangzhou, the annual per capita consumption is about 20 cups, which is a far cry from 200 cups per capita in Japan and 140 cups in South Korea.

The gap means space for development. "in Shanghai, where Shanghai-style culture has been immersed for many years, the commercial war in cafes is becoming more and more fierce." Shanghai Food and Beverage Cooking Industry Association told reporters. The two giants of "foreign fast food" are fighting the coffee market secretly. KFC has launched freshly ground coffee, which is cheaper than its competitor "McCoffee". The transformation speed of the foreign-funded convenience industry is obviously faster than that of the local convenience industry in recent years, and the current coffee mill is one of the "sharp tools" of its competition. Shanghai convenience stores including 7-eleven, Family convenience, Rosen, Histo and Easy Carrefour, which has obviously accelerated its opening speed in the past year or two, have launched freshly ground coffee one after another.

At the same time, some independent cafes also hope to get a piece of the Red Sea. Classic nostalgic "Antique Garden" and "Old Wheat Cafe"; "Tiger Coffee" and "Man Caf" featuring simple and backward industrial style; "Cat Coffee" with pet cats as the biggest highlight; "Lumazi Cafe" dedicated to coffee bean taste …... Unwittingly appeared in the streets of Shencheng. If fast food restaurants and convenience stores are aimed at hurried white-collar workers and chain cafes at business customers, then these independent cafes are creating a cultural harbor. At the "Old Movie Cafe" on Duolun Road, there is a statue of Chaplin at the door, and there are gramophones in the shop hall. Photos of the stars of old Shanghai hang on the walls, with light blues and dim candlelight, giving people a sense of passing through. The "Mariamba Coffee" on Wukang Road, the ceiling is simply pasted with old English newspapers, and the waiters are mostly college students, all dressed in casual clothes.

"Shangcaf Coffee" in the Thames town of Songjiang, which once featured "nostalgia in old Shanghai" when it was founded, has been transformed into a "Alice in Wonderland" theme store with its new makeup, and its customers are mainly young tourists who come to the town for sightseeing and holidays. "but the coffee we choose is still a long-established 'Shangka' brand clear coffee and wheat cream and Lekoufu, which now have a 'counterattack' effect among young consumers. We have also created a new way to eat coffee with Koufu and coffee with wheat cream, which makes the young people of the post-90s feel fresh instead. " Shop owner Fang Hong said.