How much has Chongqing Coffee Trading Center changed the development of coffee in China?

As one of the major shareholders of Chongqing Coffee Trading Center, the person in charge of Yunnan Hougu Coffee said that although Chongqing is not a traditional coffee growing base, it is adjacent to Yunnan, the largest coffee producing area in the country, and is at the intersection of "Belt and Road Initiative" and the Yangtze River economic belt. it also has three major transportation hubs of water transport, railway and air transport, as well as three first-class ports and bonded areas, as well as the China-Europe-Chongqing New Europe train that goes directly to Duisburg, Germany. This helps to closely connect the Asian coffee producing areas such as Yunnan and Southeast Asia with the European market, thus radiating the global coffee industry. In addition, Chongqing has built 13 factor markets such as assets, rights and interests, and the development of factor markets is in a leading position in the central and western regions.

In fact, Chongqing has already laid a solid foundation in the field of coffee trade. Chongqing Energy Group started coffee trade as early as 2012 and signed a strategic cooperation agreement with Yunnan Hougu Coffee in May last year. In July last year, the first post-valley coffee train full of Yunnan coffee left Chongqing and arrived in Duisburg, Germany, 12 days later. In the whole of last year, the coffee trade volume in Chongqing reached nearly 1 billion yuan.

On this basis, Chongqing formally established a coffee trading center on June 16, which aims to make up for the shortcomings of China's coffee industry. Only half a month after its establishment, Chongqing Coffee Trading Center has shown great attraction and has signed intention agreements with more than 200 domestic and foreign coffee enterprises.

For a long time, the problem of "small, scattered and chaotic" in China's coffee industry has been serious. Due to the lack of pricing power in the international market, it has been plagued by the "price cycle". At present, only the price of Chinese coffee in the world is lower than the futures price in New York. It has caused huge losses to Chinese farmers.

According to Peng de, Chongqing Coffee Trading Center will build coffee electronic trading platform, coffee cross-border e-commerce platform, coffee industry chain financing credit platform, as well as coffee transaction settlement center and coffee big data center. "the coffee trading center will achieve five major functions, the most important of which is the price discovery function. on this open and transparent platform, farmers and supply chain enterprises in China and Southeast Asia provide goods and services, and buyers bid to buy them, thus forming a reasonable price. when it reaches a certain scale, the trading center will become a pricing center."

At the same time, the coffee trading center will also achieve the industrial chain agglomeration function, and the trading center will also achieve the three major functions of preventing grey trading, financial settlement and optimal allocation of resources.

Many people in the industry believe that the Chongqing Coffee Trading Center is likely to turn Chongqing into the largest coffee entrepot trade base in the country, which will greatly promote the development of the whole industrial chain of coffee cultivation, trading, processing, warehousing and logistics and trade in our country. it will help China's coffee industry to a new level.