The basis for the development of soft power of China's coffee industry in the future-- it has a far-reaching impact on China's coffee industry.

China is one of the countries with the fastest growing coffee consumption in the world. The amount of coffee consumed in China is about 200 billion yuan. The average annual growth rate of consumption is 20 per cent, compared with the world average of 2 per cent for aquatic products. Changzuro Ujima, a coffee director in Japan, said that the potential of China's coffee market is huge, and the growth rate of coffee consumption is surprising. "in the near future, China will be not only a country of tea, but also a country of coffee."

Xiong Xiangren, Chinese president of the 26th World Coffee Science Congress, believes that the meeting to be held in Yunnan, China, is an affirmation by the coffee industry for the improvement of the comprehensive strength of China's coffee industry, and also marks that China will have a dialogue with the global coffee producing and consuming countries, which will play a positive role in improving the international status of China's coffee in the future. In addition, he also said: "some people think that the blowout era of coffee in China will come around 2022, but I personally estimate that with the convening of this conference, the blowout era of the coffee industry will come at least three years ahead of schedule," he added. "I am sure that within 10 years, China will become the world's third largest coffee consumer market after the United States and Brazil. At that time, China's coffee industry will emerge, such as Nestle, UCC and other internationally renowned national brands. "

It is understood that this conference has attracted representatives from 60 countries and regions, and the meeting has achieved fruitful results. after discussion by the organizing committee of the Coffee Science Conference, the 29th World Coffee Science Congress to be held in six years' time has initially decided to settle in China.

The 26th World Coffee Science Congress held a conference on the results in Kunming. At this conference, 382 scientists from more than 60 countries and regions discussed the chemistry and agronomy of coffee. Xiong Xiangren, chairman of the Chinese side of the conference, said that the conference laid the foundation for the development of soft power in China's coffee industry in the future and had a far-reaching impact on China's coffee industry.

The 26th World Coffee Science Congress, held in Yunnan from November 13 to November 19, is an authoritative and influential conference in the global coffee industry, and it is also the first time that it has been held in China.

At the meeting, there was a view that: as one of the largest emerging consumers of coffee in the world, China's coffee consumption will usher in a blowout era after 2018, and China's coffee consumption market will reach trillion yuan within 10 years.

In response, Chen Zhenjia, a doctor from the China Coffee Engineering Research Center, said: "by the beginning of 2016, China's coffee planting area exceeded 1.8 million mu, with a total output of 140000 tons, accounting for 1.5% of the world's total output. China is one of the 21 countries and regions that produce more than 100000 tons of coffee.

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