Starbucks' first overseas coffee roasting workshop and Zhenxuan restaurant settled in Shanghai in 2017.

At this Starbucks coffee roasting workshop and selection restaurant in Shanghai, customers will experience the art of coffee roasting, production and cooking at zero distance, and taste Starbucks selected coffee.

This unique Starbucks coffee roaster, which integrates coffee roasting, production, education and retail, has received strong support from the government of Jing'an District, Shanghai. Prior to this, an Lusheng, secretary of the Jing'an District CPC Committee, and Lu Xiaodong, head of Jing'an District, met with Starbucks' global president and his entourage, and stressed: "New Jing'an will focus on developing an industrial system represented by high-end commerce and commerce. The development goal of building a modern urban living area, and encouraging innovative retail formats to be stationed in Jing'an. The district government will give full support to Starbucks, a project that leads retail innovation. "

Starbucks Coffee Roaster is located in the Swire Swire large urban complex, which is carefully built by Hong Kong Societe Generale International Holdings Limited and Swire Properties Limited. And inject rich experience and firm belief in sustainable landmark commercial projects. Starbucks Coffee Roasting Factory will be located in a semicircular independent building in Xingye Taiguhui, facing Nanjing West Road, which is known as "the first Commercial Street in China". It will become a leisure hot spot and a new commercial landmark in Shanghai.

"the Chinese market presents the most important and exciting new opportunities for Starbucks. As the first Starbucks coffee roaster outside the United States, we will use bolder and innovative designs to make it a global and amazing Starbucks store, while incorporating local elements and unique experiences that resonate with Chinese customers. " Howard Schultz, chairman and CEO of Starbucks, said, "Starbucks Coffee Roasters is a realistic version of the 'Dream Coffee Factory', which fully demonstrates our extraordinary innovation in the coffee field. Here, customers are within walking distance of the stage of coffee baking and the art of hand cooking. This will be one of the most anticipated Starbucks stores in our international market. "

China is Starbucks' largest international market. At present, Chinese mainland has opened more than 2100 stores in 102 cities, of which 55 are Starbucks selected stores. This brand new coffee roaster highlights Starbucks' unremitting pursuit of high-quality coffee for 45 years. Customers will experience an extraordinary all-sensory coffee journey under the guidance of professional and enthusiastic barists. they can watch the whole roasting process of coffee beans up close and communicate face-to-face with Starbucks coffee experts or bakers. you can also enjoy the drinks and delicacies on the exclusive menu, as well as taste the coffee fun brought by various cooking methods. The first retail format of this Starbucks store will make it a new fashion landmark that Shanghai people are proud of and one of the must-choose tourist attractions for tourists at home and abroad.