Yunnan Coffee Special Train shortens the sales cycle of direct orders to Europe
Recently, the "Yuxin Europe" freight train opened a special coffee train for the first time. Yunnan Coffee goes directly to Duisburg, Germany via Chongqing, which takes about 14 days, which is about 2/3 less time than the traditional shipping method. "this will change Yunnan's relatively closed trade situation in the hinterland of the southwest, participate in the world economic cycle with coffee and integrate into the 'Belt and Road Initiative' strategy." Hu Lu, deputy secretary-general of Yunnan Coffee Industry Association, said.
Prior to this, Yunnan has opened a "Yunnan Xinou" coffee train, why borrow from Chongqing this time? It turns out that Chongqing hopes to build itself into the "third largest coffee futures trading center in the world" by taking coffee as the main carrier, connecting "Belt and Road Initiative" with the golden waterway of the Yangtze River and taking Chongqing as the central hub. The purpose of the interconnection with Kunming is to realize the linkage effect of "Yue Yunnan-Chongqing New Europe" in the real sense. Yunnan, through cooperation with Chongqing, takes advantage of its transportation logistics and economic highland advantages to make the cake of the coffee futures market bigger, build a coffee world brand, participate in world finance, and get more concessions.
It is understood that the average annual coffee consumption in Europe is 3.6 million tons, of which Asian coffee is about 1.4 million tons, including coffee from Yunnan, Vietnam and Indonesia. Last year, Yunnan exported 67200 tons of coffee, with an export value of 199 million US dollars. The opening of the "Yuxin Europe" direct freight train has changed the way that it had to be carried by sea in the past, shortened the cycle of orders and sales, accelerated the speed of capital turnover, and is beneficial to the production and operation of enterprises.
According to the plan of "Yuxin Europe" coffee special train, Yunnan coffee transportation is expected to reach 30, 000-50, 000 tons in 2015, 100000-150000 tons in 2016, and 250000-300000 tons in 2017. Within three years, no less than 1 million tons of coffee from Asian countries will be concentrated in Chongqing and westward to Europe.
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The advantage of developing coffee industry in Yunnan has obviously become the largest coffee trading service platform in China.
Yunnan has obvious advantages in developing coffee industry, with a history of more than a hundred years and a natural superior ecological environment, so it is one of the best coffee growing areas in the world. In 2015, the planting area of coffee in the province reached 1.77 million mu, with an output of 130000 tons, ranking first in the country. In 2015, Yunnan exported 43000 tons of coffee, earning 150 million US dollars in foreign exchange, ranking among Yunnan's agricultural products.
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How important is marketing to a coffee brand or franchise?
Nestl é promotes the launch of a new coffee, and Nestl é has designed a theme page that reflects coffee bean consumption in real time. A new bottle of coffee is hidden in the coffee beans, the rule is that the more fans like it, the faster the beans will decrease to a certain extent, and finally, the mystery of the new coffee will be unraveled! This also tells us the importance of new media marketing to coffee franchisees.
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