The advantage of developing coffee industry in Yunnan has obviously become the largest coffee trading service platform in China.

Yunnan has obvious advantages in developing coffee industry, with a history of more than a hundred years and a natural superior ecological environment, so it is one of the best coffee growing areas in the world. In 2015, the planting area of coffee in the province reached 1.77 million mu, with an output of 130000 tons, ranking first in the country. In 2015, Yunnan exported 43000 tons of coffee, earning 150 million US dollars in foreign exchange, ranking third among Yunnan's agricultural products that earned foreign exchange.

However, Yunnan coffee has been basically developed in the form of primary raw material products for a long time, which is at the low end of the coffee industry chain, and the comparative benefit of the industry is on the low side. "on the one hand, it is necessary to establish a quality and technical system in line with international standards, and on the other hand, it is necessary to form an independent price mechanism in order to make Yunnan coffee enter the international boutique market and truly reflect the value of Yunnan coffee." Shu Yang, general manager of Yunnan Coffee Trading Center Co., Ltd.

Since 2015, Yunnan Coffee Trading Center has cooperated with the American Fine Coffee Association (SCAA) to build a coffee quality system, a tasting training system and a cup evaluation system that meet international standards and reflect the characteristics of Yunnan coffee industry. At present, Yunnan Coffee Trading Center has been officially admitted as a SCAA member and has become the only national strategic partner authorized by the International Coffee quality Association in China. The center has established the largest boutique coffee quality control center in Asia that integrates testing and training. Since its launch in March this year, more than 30 people have been trained, 12 of whom have received SCAA certification. In addition, Yunnan Coffee Trading Center has strengthened the promotion of Yunnan coffee brands throughout the country and around the world, and carried out product display and brand promotion through various domestic and foreign exhibitions. At present, tasting centers have been set up in 20 major cities of coffee consumption in China alone.

Let the good coffee sell at a good price. In Yunnan Coffee Trading Center, a set of independent price formation mechanism of Yunnan coffee is established by drawing lessons from international practice, which separates the pricing rules of fine coffee from that of coffee in the ordinary futures market, and mainly determines the price according to the level and grade of coffee beans. to achieve high quality and high price. The establishment of independent pricing mechanism not only makes Yunnan coffee have more price say in the international market, but also lays a foundation for Yunnan coffee to discover and create value. At the beginning of this year, the online trading system of Yunnan Coffee Trading Center was officially put into operation, providing "one-stop" trading services integrating information, display, auction, settlement, warehousing, logistics, financing and other services. Through the release of open and transparent information, buyers and sellers can grasp the dynamics of supply and demand; through the product quality control system, buyers can obtain ideal raw materials, and the coffee bean purchasing market in Yunnan is more diversified. So far, Yunnan Coffee Trading Center has traded more than 5000 tons, with a transaction amount of more than 100 million yuan and a foreign exchange settlement of 7 million US dollars.

Rooted in the origin of raw materials, Yunnan Coffee Trading Center is making efforts to build a public service platform for third-party industries serving farmers and enterprises to protect the rights and interests of farmers and small and medium-sized enterprises. Through the omni-directional service system for farmers and production enterprises, establish a perfect member service system, and formulate the service system and management process of suppliers and purchasers. Provide members with information release, quality assessment and grading, online auction and trading, professional coffee training, warehouse receipt pledge and other services. In the next step, the center will also extend its services to coffee planting, warehousing and processing, logistics information, packaging and other links. At present, the service system of the members of Yunnan Coffee Trading Center has taken shape, with 1030 supplier member enterprises from Pu'er, Dehong, Baoshan, Lincang, Xishuangbanna and 2073 coffee purchasers at home and abroad. it has become a window for Yunnan coffee to go to the whole country and the world, and an important channel for global coffee to enter the Chinese market.

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