Forecast of seven trends in the development of brand chain 2017 coffee shops

A four-sided low bar in the center area, seating area around the bar, tables and chairs are the result of precise measurements-set below the waist height to keep everyone's sight at a comfortable height.

▲ Open bar

This fully open design allows customers to watch all the steps from roasting beans to serving coffee.

La Marzocco, which opened a coffee shop in Seattle, is only about 100 square meters, but it provides sufficient extensibility in the bar space design.

This kind of open operation will not only enhance consumer trust, but also create a close and positive connection with consumers, which is the key to increasing brand stickiness.

There is a saying in the industry that "500,000 annual salary can't dig a Starbucks store manager". In addition to large promotion space and clear and transparent opportunities, corporate identity is an indispensable factor.

On the one hand, the barista advancement plan, the "partner knows the world" plan, the housing subsidy, etc. provide ideal career development and humanistic care; at the same time, the internal "partner culture" is regarded as a tribute to the traditional Chinese "family culture"_

For example, supplementary medical insurance covering family members, occasional invitations to employees 'parents to store parties, and partner and family exchange meetings attended by senior management in person.

But think about it: How does identity come about?

In an industry where subjective experience is paramount, maintaining a high level of enthusiasm and consistent service requires genuine joy, enthusiasm, recognition and pride from employees.

No wonder Ma Yun once mentioned in his speech,"Starbucks employees laugh from the heart, is training can not come out."

4 Training high input

The reality, however, is that when hiring baristas, they talk about where the beans come from, how they're processed, and how they're roasted.

What do you do every day before the bar opens? How to switch, maintain and clean the coffee machine? How to adjust the grinding degree of the bean grinder?" Not necessarily.

Even more embarrassing, it's hard to get anyone who knows coffee.

Another example is the store manager/duty manager, what is needed is the professional accomplishment of a series of work such as store personnel, materials, customer satisfaction, sales, etc. If you have no experience and no training, the daily operation can make you worry to "doubt life" in minutes.

All of these require adequate and correct training to improve per capita efficiency, streamline manpower allocation, and also provide the possibility of self-export of senior talents.