Coffee franchise how to develop with the help of strength = increase stickiness with consumers
Brand rejuvenation, increase stickiness with consumers
In the era of consumption upgrading, consumer groups have also changed, the trend of younger is obvious, post-90s and even post-00s have become the main consumer groups. Coffee franchisees must make their brands younger in order to increase stickiness with consumers.
At the same time, in the face of the current pursuit of fashionable, trendy and changeable young consumers, coffee franchisees need to make a lot of efforts through packaging marketing, micro-marketing and so on. These new means will certainly make the coffee franchise brand coruscate a new generation of youth and vitality, the base of young people is infinitely expanding, and the pursuit of higher quality of life, pay attention to the quality of products and services, pay attention to experience!
Coffee franchisees can allow customers to run various Party for their friends to attract young users to buy. At a deeper level, the emotional communication with the young consumer groups will help to increase the youthful atmosphere of the coffee franchise.
In the era of consumption upgrading, the coffee franchise is a good time for development. Therefore, the major coffee brands should pay attention to the service experience of this store, through a variety of ways in the sustainable development of service experience. In this way, your coffee franchise will have the motivation for sustainable development.
In fact, the reason why it is a series of healthy nutrition is closely related to the development of consumer taste towards high quality, green and healthy in the environment of consumption upgrading. Some data show that among the considerations in the selection and purchase of food, food health is second only to food safety. In fact, people can deeply feel the current attention to food calorie and weight management in ordinary daily life. Coffee franchisee nutritious meals, can use the freshest fruits and vegetables, with a healthy, low-calorie simple meal, greatly reduce the body burden, it can be said that the future space of this market segment is unlimited.
Industry insiders pointed out: "with the continuous expansion of the scale of the coffee industry, consumers' multi-level demand for coffee has emerged as a market segment with room for imagination."
Product diversification, pay attention to the experience improvement of consumer groups
The coffee industry has always been dominated by drinks, which is not in line with the current consumers' increasing personalized and diversified needs. Health and nutrition in the catering industry comes first. Coffee franchisees should also attach importance to the concept of health and launch a series of new products of health and nutrition.
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The World Coffee Science Conference will be held to share the progress of coffee science and technology with you.
The World Coffee Science Congress is known as the Olympic event of the coffee industry, which is held every two years. The theme of this year's conference is to share the progress of coffee science and technology. at present, hundreds of delegates from more than 60 countries, as well as Nestle, Hougu and other Chinese and foreign coffee brands have been confirmed to participate in the event. The conference has also attracted the active participation of scientists from nearly 40 countries and has received nearly 300 papers. Big
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The number of domestic coffee consumers is increasing-entrepreneurs should consider these five issues.
Question 1: are you patient? Patience will be the first thing you need to run a coffee shop. All the obvious things test the newcomers' patient and picky customers, lazy employees and difficult machines, and problem groups are less than prepared, and sometimes even the business philosophy itself can be the biggest cause of frustration. It takes a lot of time and money to run a coffee shop
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