Analysis on the blowout Development of Coffee Beverage Market in China in recent years
At present, there are numerous coffee brands on the market. If you make your store stand out, it depends on whether the brand theme meets the needs of consumers. For example, caffe pascucci [Paskucci Coffee], a century-old coffee brand in Italy, is committed to "bringing the perfect cup of coffee to the last sip". It has adhered to this idea for more than a century, creating a worldwide reputation.
If you choose to join a brand, you also need to look at the follow-up operational support of the headquarters. after all, coffee is a western drink, and many investors are not good at managing products and stores, so it is time for the support and leadership of the headquarters.
If you are an investor and choose to join a brand, do you want to see the R & D capability of new products? Of course, the answer is, so a good brand must have a perfect product research and development team and constantly launch new products that attract consumers, so as to retain old customers and attract new customers.
The coffee beverage market has exploded in China in recent years, and experts speculate that by 2017, China's coffee sales will reach 2.3 billion US dollars, and the consumer market will grow by 75%. Therefore, the joining brands of large and small cafes on the street appear in front of everyone, including domestic coffee brands and international well-known brands, such as Starbucks, caffe pascucci [Paskucci Coffee], Man Coffee and so on.
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Coffee brands from the gold industry with the most promising market joined.
In China, the attention of coffee consumers is still focused on white-collar workers and business people, unlike in western countries, coffee has long been a very mature industry. It is understood that people engaged in the coffee industry in Canada account for 7% of all employees, while the convenient employees in China are still very few. It is precisely this point that makes many people at home and abroad see Chinese coffee.
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How to join the coffee brand to achieve the 18 advantages of winning without losing?
Team advantage: we have set up a professional store management guidance team, can send a specialist door-to-door guidance to open a store, peer-to-peer counseling to ensure a success! We will provide * * decision support services and solutions for the marketing and competition faced by franchisees. According to the different conditions of each franchisee, we will compare the management concept of Big Wedding Coffee with previous practical experience.
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