Starbucks Location Strategy Introduction Analysis of Market Research

Choose neighbors: good neighbors tell you to fight less

Customers will think that the quality of goods in neighboring stores is also quite similar, so it is important to be located in the same location as similar brands, because some location strategies are "parasitic". Open a clothing store next to a big department store and a live food store next to a high-end supermarket. Customers who are attracted by big brands will also be attracted by you.

In addition, it would be better if you can meet some high-quality neighbors such as video rental shops or dry cleaners, because these stores have the opportunity to "visit twice". People send their clothes to wash, and they will certainly come back to get them every few days; post offices and supermarkets are also such useful crowd dart, if you can touch their light, it will definitely add a lot of points to your business.

Architecture is equal to live advertisement.

Please look at the store in the mood of a first date, care and doubt. First look at the distance, and then look closer, imagine what your store feels like in this space. Once the store name is put on the sign, will it be very conspicuous? Can anyone who drives by see it? Can pedestrians notice from the sidewalk? A good storefront is like a live advertisement, which not only makes it easy for people to find you, but also shows itself to potential customers on the road.

In addition, architectural design is also a key point. is this location suitable for retail? Is it attractive? Even in similar shopping streets in design, the quality can be quite different. Is the quality of the building as good as yours? Remember, be sure to think about buildings from the perspective of brand building

Visit and check the surrounding environment

With a pre-selected pocket site, the second step is to inspect its surroundings first, which should be viewed from two angles: one is from the perspective of businessmen: what are the signs that the site can generate performance? Secondly, from the customer's point of view: will you go shopping at this place? The prime location has an unpopular corner, and the secondary business district also has a popular stronghold. Looking for a place is the most taboo only to see others succeed and want to copy a store next door, unless you are sure to make your own differentiation.

In addition, pay attention to whether competitors located on the opposite corner or not far away will steal your business? Can you intercept customers one step ahead of others on the customer's action route? Always pay attention to the position of your opponent and look for places that can compete. You must maintain your leading position, otherwise, if you are in the downwind of shops of the same nature, be careful that business will always be at a disadvantage.