By the end of 2018, the number of chain cafes in China is expected to reach about 10600.
According to the person in charge of "Wei C Yuan broadcast", Huang Zhiyun, known as "Uncle Yun" in the circle, is an overseas Chinese in Vietnam who grew up in his family's coffee garden and knows coffee like the back of his hand. It is said that there are 144 kinds of coffee beans in the world, and he has tasted more than 130. He is what people call a coffee genius. In addition, Uncle Yun is a leader in the coffee industry, becoming the winner of the Special Award of the French tourist Association, and also awarded a special award by the French tourist Association. It is further learned that the platform mode of "Vitamin C Round broadcast" realizes multiple "live interaction". The initiator and the audience, the audience and the audience can interact through text, audio and video, combined with other "guest functions" and "hand-raising functions". Maximize the restoration of the real scene, and let every viewer have the opportunity to become the anchor role in "round broadcast".
As for the increasingly popular coffee culture, "Vitamin C Round sowing" cooperated with Uncle Yun, an international famous chocolate and coffee roaster expert, to build a new platform for the general public to understand coffee. It is the only person in Asia who has won an award from the French mayor for coffee roasting. He was invited to the University of Hong Kong, City University of Hong Kong, and South China Agricultural University to give lectures. It can be said that all the curious questions that arise when people are interested in coffee
Observers pointed out that with the improvement of people's living standards and the frequent exchange of information and culture, coffee culture has begun to be known by Chinese people, especially for urban white-collar workers, business people and other groups. Coffee is a drink used to work and leisure. "Coffee is a popular product that promotes human metabolism and represents an attitude towards life, but how to drink and taste coffee is an area of knowledge that Chinese people lack but want to know.
At the same time, the World Conference on Coffee Science is being held in Kunming. Experts and scholars believe that drinking coffee is good for your health. More survey data show that China's coffee market is 70 billion yuan in 2015 and will be 1 trillion yuan in 2025, with great potential. Some studies have found that China's coffee franchise industry is growing at a rate of 25%. It is estimated that by the end of 2018, the number of coffee shop chains in China is expected to reach about 10600, not including creative cafes living in the corners of the city.
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In the global range of drinking habits from instant to freshly ground coffee, currently ground coffee accounts for more than 87% of total coffee consumption, while instant coffee accounts for less than 13%. In China, instant coffee is the largest segment of the coffee consumption market, accounting for 84% of the market share, while the market share of ground coffee is only about 16%. In contrast, the growth rate of the domestic instant coffee market is actually not as fast as that of the freshly ground coffee market.
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Not only that, the store also sells 5 kinds of coffee beans and 10 kinds of tea. The packaging is like MUJI's simple style, all the tea leaves are placed in beige paper bags, much like a medicine bag, but the type is written in black font on the cover, and there is no other color. From the product to the packaging, the Caf MUJI opened by MUJI in Shanghai Dayue City covers an area of less than 2%.
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