Jiuyang launched China's first hand-made premium capsule coffee machine-- Onecup K6
Has the boutique coffee been melted into China?
In recent years, there are more and more cafes that can provide boutique coffee in China, and the consumer population of boutique coffee is also growing year by year. Instant coffee has been difficult to meet the needs of most people. Whether coffee shop practitioners or coffee consumers, the number of people who pay attention to boutique coffee is increasing, which has also created conditions for the further outbreak of the domestic boutique coffee wave.
At present, slightly higher-end coffee shops will be equipped with expensive coffee machines, Japanese siphon pots and other professional equipment, with on-site production of hand-brewing technology, to ensure that each cup of coffee has a good taste. According to the report of the International Coffee Association, coffee consumption in China has increased year by year, with an increase of more than 16% in the past 10 years.
However, compared with ordinary coffee, the price of boutique coffee is also relatively high, often tens of yuan or even hundreds of yuan a cup, which deters ordinary consumers, and more people choose instant coffee in order to save time and money. This is in sharp contrast to large coffee consumers in Europe, the United States and Japan, where consumers in some markets often choose commercial coffee or individual coffee, while more people buy coffee machines at home to satisfy their taste buds.
Capsule coffee machine is a new type of coffee machine in recent years. The so-called capsule coffee machine means that manufacturers put coffee powder into a plastic capsule in advance and then fill it with nitrogen to keep it fresh. Users only need to put the capsule into a special machine when drinking coffee. You can quickly drink a cup of strong coffee. In a broad sense, the capsule coffee machine can not only make coffee, but also support the production of natural flower and fruit tea.
The capsule coffee machine can be called the killer of the bean grinding coffee machine, and a fully functional capsule coffee machine can complete the work of the entire water bar, changing the whole history of coffee making.
At present, the capsule coffee machines on the domestic market are basically espresso, as well as fancy coffee on this basis. While the Onecup intelligent simulation master hand brewing mode, the coffee brewed out is almost as good as the excellent taste of professional hand-brewed coffee, which is the magic of K6. In the blind test at the press conference, seven guests tasted ordinary hand-made coffee and fine hand-made coffee made by K6, and six of them thought that the coffee made by K6 tasted better.
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The existing pattern of the market is difficult to shake-why does Starbucks blend into the "5 yuan" market for drinking coffee?
Although the industry is growing rapidly, instant coffee accounts for less than 2% of the beverage industry as a whole. On the one hand, this shows that there is more room for growth of ready-to-drink coffee, on the other hand, it reflects the awkward situation of high market price and small quantity of ready-to-drink coffee. Based on this, people in the above industry said that Starbucks has created a new market for high-priced ready-to-drink coffee, and companies will follow in the future, but this market area
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Jiuyang launched China's first hand-made premium capsule coffee machine-- Onecup K6
Has the boutique coffee been melted into China? In recent years, there are more and more cafes that can provide boutique coffee in China, and the consumer population of boutique coffee is also growing year by year. Instant coffee has been difficult to meet the needs of most people. Whether coffee shop practitioners or coffee consumers, the number of people who pay attention to boutique coffee is increasing, which is also the further outbreak of the domestic boutique coffee wave.
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