Amazon steps into China's coffee space with online cafes
Coffee machines, coffee supplements and coffee books can be found on the Amazon Cafe website. With regard to these, Amazon said in China that Amazon Cafe includes five mainstream categories, including coffee machines, coffee pots, coffee ingredients, coffee books and filter paper, and more than 2000 coffee-related options. from Amazon's China-owned platform, Amazon "overseas purchases" and third-party sellers.
Online cafes provide consumers with an one-stop shopping experience for coffee tasting and production. It is understood that coffee equipment in the e-commerce platform is mostly scattered in kitchen and bathroom appliances, small household appliances and other categories; such as coffee beans, coffee powder, milk and other coffee production raw materials are divided into different categories.
Note that the coffee products on the e-commerce platform are no longer limited to simple instant coffee. Coffee equipment, coffee beans and other products have already landed on the major e-commerce platforms. Such as JD.com, Taobao and other e-commerce platforms, coffee equipment sales are considerable; what is worth buying and other shopping guide sites, there are often coffee machine product recommendations. With the progress of the social environment, Chinese people begin to pursue a quality of life, which is no longer satisfied with the way of brewing in the past, but is more fresh and fresh. Amazon has also seen clearly the changes in the consumption level of some people in China.
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If you sink to a third-and fourth-tier city, does the coffee shop scene have a chance to transform the retail industry?
AimeeLu, which starts from WeChat business, already has a team of agents who come from all over the country and belong to various industries. Now, the original agents can try to buy back shares by joining AimeeLu Coffee, and unlike the new franchisees, they do not have to pay extra fees. At present, AimeeLu Coffee is encouraging to join Tianjin, Tangshan, Hefei and Wu.
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China has great potential for coffee consumption-call on more coffee enterprises to make efforts on deep processing and brands.
The meeting recommended that all member enterprises: first, put the standardized processing methods of Yunnan coffee on the agenda and devote themselves to processing high-quality coffee; second, note that Yunnan will change the pattern of relying entirely on exports in three years' time, and coffee exports will be reduced to 10% of the total; third, there is great potential for coffee consumption in China, calling on more coffee enterprises to make efforts on deep processing and brands. Coffee industry in Yunnan Province
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