Coffee accompany you more than 80 shops in South Korea have been acquired 38% of the shares.

Mr Carmen learned that not long ago, a joint venture between Singapore and Indonesian food companies bought a 38 per cent stake in caf é Bene, making it the company's second-largest shareholder.

It seems that the next step is for coffee to focus on the Southeast Asian market.

Matching the export of Korean current "k-pop" culture, the overseas market of Korean coffee is concentrated in Asia. Around 2013, efforts began to be concentrated.

The huge imagination space of the Chinese market has become the "battleground" of Korean coffee.

However, with the uncontrolled expansion and fragile control system, in just three years, Korean coffee stores have been closed and franchisees have been running away.

The typical coffee accompany you, a brand that is said to have "70% market share" in South Korea, has created a miracle of opening 500 stores in China within a year.

Until the beginning of 2015, his team said that it would continue to open 400 stores across the country, realizing the landing of the second phase of the "Thousand Store Strategy".

According to Korea Contents Media statistics, the number of chain and independent cafes in South Korea increased from 12400 in 2011 to about 49600 in 2015, growing much faster than total coffee consumption.

Seoul alone has more than 17000 cafes, or about 17 for every 10, 000 people.

You know, Starbucks' hometown of Seattle and San Francisco has 15 and 14.7 cafes for every 10,000 people, respectively.

The per capita coffee consumption in South Korea is only about half of that in the United States.

However, with the uncontrolled expansion and fragile control system, in just three years, Korean coffee stores have been closed and franchisees have been running away.

The typical coffee accompany you, a brand that is said to have "70% market share" in South Korea, has created a miracle of opening 500 stores in China within a year.