Starbucks Brooklyn, New York, World's Largest Store to Open in 2018
The 20,000-square-foot store, located at 61 Ninth Ave, is scheduled to open in 2018.
A selection of New York Roastery, located at the intersection of Chelsea and Manhattan Meatpacking District. Nearby are popular sites such as Google New York offices, Whitney Museum of American Art and High Line Park. As a gimmick store, such a location is also reasonable.
While we don't know exactly what the future of the world's largest Starbucks will look like, it seems we can get a glimpse into Seattle's currently the world's only Roastery store.
Starbucks Brooklyn, New York, World's Largest Store
It was chosen in the Capital Hill area of Seattle, which is comparable to Brooklyn, New York, with the richest nightlife and more popular cultural stores.
The space, which houses the roasting plant, coffee shop, peripheral product display center and restaurant, is roughly divided into 9 blocks, with real-time coffee information display (information including: the variety of beans currently roasting, background information about this bean, etc.), There are also bulk coffee counters modeled after Starbucks 'first Pike Place store.
In the dining area, Starbucks is partnering with Tom Douglas & Series Pie, a locally renowned restaurant chain.
Although Roastery is part of Starbucks Reserve, its menu is still a lot more advanced than other stores in this category. It offers 37 coffee specials including lattes and cappuccinos. A leaflet inserted into the menu identifies the coffee items currently available in the store, as well as their flavors, and changes them at any time.
Starbucks Brooklyn, New York, World's Largest Store to Open in 2018
CEO Howard Schultz's words about the original intention of opening this Roastery are the best explanation. "In New York, we want to make the 'original heart' bigger and braver."
But Starbucks seems to be a little far away from the initial intention of "providing a third space outside the home and office." Espresso Shot, which encourages you to buy and leave, more investment in capsule coffee, and ready-to-drink product line, etc., actually make your stay in Starbucks stores shorter. Of course, Starbucks wants higher frequency.
And the world's largest giant factory store is more of a gesture than a goal.
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Starbucks has expanded its stores by 70% in five years; does rapid expansion affect brand image?
Recently, COSTA, another coffee chain active in the Chinese market, also announced its expansion plans. It is reported that COSTA has 1106 stores in 29 countries around the world. Among them, on the basis of 344 stores in China, it is planned to reach 900 stores by 2020, with an average of one store every three days. Compared with the layout of COSTA in China, Starbucks in the next five years
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Coffee shops in the island city continue to heat up. Baristas are in short supply.
Qingdao is still short of high-quality talents with more and more coffee shops in Qingdao, on the road, we often see job advertisements for baristas who can work full-time and part-time on the blackboard at the door of the coffee shop. This is not an accident in the industry, but a problem faced by the whole industry. Professional baristas currently have a big market gap in Qingdao. A coffee who has been working for three years.
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