The background and significance of World Coffee and World Coffee

"World Coffee" Juanita Brown, David Isaac waiting for Machinery Industry Press to be published in March 2010

Most of the new ideas and social progress in human history arise from dialogue. In today's era of globalization, different cultures and stakeholders must first establish a dialogue mechanism among civilizations, seek consensus in mutual respect and mutual understanding, and narrow the distance between their hearts in their achievements and development.

"World Coffee" is neither about the taste and appreciation of coffee, nor about the operation and promotion of cafes, but to show you a particularly effective way of collective conversation, by creating a situation and atmosphere in which friends get together to drink coffee and chat. So that people with different backgrounds, different ideas, and even strangers can sit around and have a relaxed heart-free communication and talk freely. Let the hidden thoughts collide with sparks and form collective wisdom. The most important communication tool of this learning organization and an effective way of collective dialogue have been used in various cultures and occasions all over the world. It brings people together in the spirit of sincerity, mutual benefit and common learning.

This book puts forward the background and significance of "World Coffee", introduces in detail the seven core principles of operating "World Coffee", and provides practical skills for hosting "World Coffee" of different sizes. More importantly, this book includes a large number of cases of global enterprises, governments and other organizations to truly and vividly demonstrate the application of "World Coffee". The advantage of "World Coffee" is that it emphasizes that through collective discussion, we can think about problems from the point of view of others, and show respect and treasure for other people's opinions in the process of seeking answers, so as to constantly stimulate new wisdom. and finally reach a consensus.

If put into practice, World Coffee will guide a company, an industry, a community, a society, and even the whole world to find the best platform for communication in the process of collaborative dialogue, knowledge sharing, and creative action. On this basis, gradually understand the true meaning of the learning organization, with meaningful talks, stir out the endless wisdom of more people, and really build a learning organization.

Many innovative ideas in modern society stem from in-depth talks. Whether it is the business community, education, government agencies and community organizations to explore their own problems, or the exchange of cooperation among organizations all rely on in-depth conversation, all benefit from the creation of collective wisdom. However, there are too many fruitless conversations in the real world. Therefore, it is urgent to master and apply the skills of concentration conversation and establish an information conversion mechanism, so as to effectively stimulate the collective wisdom.

This book is about effective skills and tools to promote in-depth conversation and create collective wisdom. It carries out full exchange and sharing of collective wisdom within or between organizations by creating a safe and peaceful environment. At the same time, on the basis of introducing the etiquette norms and atmosphere creation of coffee conversation in the world, and with the help of the analysis of cases, it focuses on the process of cultivating and creating collective innovative thinking from many aspects such as procedures, principles and skills of conversation. It also provides practical skills on how to host "really important conversations". It is suitable for dialogue groups of any size, between different groups, and for group dialogue within an enterprise, government, and other organizations. a strategic way of talking about a variety of issues. It not only makes members realize each other's ideas, but also expands their thinking and burst out the wisdom of collective creation. It can be said that "World Coffee" is a training tool to promote organizational learning and personal growth, and a good reference for conference organizers, hosts and service staff to learn.