[charm Yunnan World sharing] where is Foreign Minister Wang Yi's favorite coffee?

"I drank coffee from Yunnan. Just now this film introduces that 95% of China's coffee comes from Yunnan, not only China, but also a large number of coffee raw materials from Yunnan are exported to foreign countries for Nestle and Starbucks to use. the coffee brand I just drank is called Hougu. I'm not exaggerating this coffee, but I travel all over the world. The remarks made by Foreign Minister Wang Yi at the promotion meeting caused a stir at the scene.

By the time the promotion meeting in the Blue Hall was over, queues had been formed in front of the booth of Hougu Coffee. Menai, third Secretary of the political Department of the Egyptian Embassy in Beijing, immediately slipped to the booth of Hougu Coffee. After drinking a cup of coffee, Minnai gave a thumbs up. He said that Egypt is also a big coffee consumer, but today's Yunnan coffee is really the best! "do you have an online shop?" The diplomat asked that, like Minai, many people scanned the site to find an online store after tasting it, ready to place an order immediately.

"to be honest, we are quite surprised by Minister Wang Yi's high praise, but Yunnan coffee is indeed the best coffee in the world," said Xiong Xiangren, chairman of Dehong Hougu Coffee Co., Ltd. it's just that before that, Yunnan coffee was not publicized enough and the enterprise brand was not so loud, which made many people miss the opportunity to taste good coffee. "this kind of promotion is also regarded as Yunnan coffee. For coffee enterprises in Yunnan, it may bring a very good opportunity, we will unswervingly vigorously develop the coffee industry in Yunnan.

What's so good about coffee in Yunnan? Xiong Xiangren said that not long ago, Yunnan coffee and Blue Mountain Coffee, one of the most famous coffees in the world, were compared and tested, selecting coffee products that also grew at 1600 meters above sea level and with the same tin card variety. as a result, Hougu coffee has a higher score of aroma and sour taste than Blue Mountain coffee.

"High altitude, volcanic soil, and the highest quality coffee varieties, the most important conditions for growing coffee are all the same, but Yunnan has a decisive advantage." Xiong Xiangren told reporters that the highest daily temperature difference in Lanshan is no more than 10, while all the eight major coffee-growing areas in Yunnan have a characteristic, that is, they all have a daily temperature difference of 15 to 20, which is the decisive condition for winning.

It is understood that the group company where Hougu Coffee is located began to grow coffee in 1984 and did not set up a special enterprise until 1994, which laid a solid foundation for the development of Hougu brand. "2004 to 2014 is the decade of our industrial branding, and the next step is that Hougu Coffee plans to internationalize the Hougu Coffee brand in the decade from 2014 to 2024," Xiong Xiangren said. Hougu Coffee has set the goal of achieving 50 billion of total sales by 2020, 100 billion of total sales by 2025, and selling Hougu Coffee to more than 100 countries in the world within a decade, so that the best Yunnan coffee can be found all over the world.

Yunbao full media reporter Lu Orange Song Jinyan