Nanjing is now the first full-paper cafe with the theme of wildlife protection in China.

The bar is a cascading jungle, with distant mountains and rivers on its back, gurgling streams on the ground, shrubs, grasslands, woods, and elephants, leopards, giraffes and zebras walking among them. There are no posters of coffee, no eye-catching ordering menu, and no excessive display of food.

On March 3, the eco-friendly cafe named Lutte officially opened at the Sanbu International Plaza in Xinjiekou (Nanjing International Financial Center), and almost all of its construction and furnishings are made of green paper. This kind of full-paper cafe with wildlife conservation as its theme is the first in the country. Yue Lei, UfW (Wildlife Conservation Alliance) Chinese ambassador and senior vice president of Sanpower Group, Lu Bo, China CEO of WILDAID, Kong Jun, House of Fraser China CEO, Zhou Lei, General Manager of Sanpower Group Asset Management Company, and Bai Yali, Minister of publicity and Education of Nanjing Hongshan Forest Zoo, were invited to attend the theme opening ceremony of Luta Cafe.

On December 20, 2013, the 68th session of the United Nations General Assembly decided to designate March 3 of each year as World Wildlife Day, and this year happens to be the fourth year. Shu Weiqi, one of the founders of Luta, said that he chose to open on this day in the hope that he can contribute to the protection of wild animals and plants, so that more people can begin to understand, care for and protect the natural environment on which we live. This is also the original purpose of the birth of Luta Cafe.

On the afternoon of March 3rd, Luta Cafe held an opening ceremony with the theme of "awakening the power of youth, supporting wildlife protection, and let's be a deer". All the customers who attended the opening ceremony wrote down the declaration of wildlife protection on a three-dimensional paper elk puzzle and signed it, and the guests attending the opening ceremony personally put together the jigsaw puzzle containing everyone's manifesto and signature. It symbolizes support and confidence in the cause of wildlife conservation.

Yue Lei, UfW's first Chinese ambassador and senior vice president of Sanpower Group.

At the opening ceremony, Yue Lei, the first Chinese ambassador of UfW and senior vice president of Sanpower Group, said that he was very glad to see more people and more industries join the team of wildlife protection and walk side by side with them. On March 2, Lu Bo, CEO of WILDAID China, visited Sanpower and held fruitful talks with Yue Lei, and the two sides reached a consensus to jointly carry out wildlife protection work in China. In addition, Yue Lei relived a slogan in his inaugural speech as an ambassador for UfW: "everything has spirituality, be kind to all life!" And send an initiative to the customers at the scene: it's time to participate! From today, from now on, please take our values and mission to exist on the earth, and send a unified signal to every corner of the world, "Animal protection all the way"!

Yue Lei also said in an interview with Phoenix Jiangsu: in recent years, Sanpower has actively participated in charitable undertakings while operating and developing its enterprises. This year, Triple has not only taken strong action in the African region, but will also focus its attention and action on the country to carry out further wildlife rescue activities.

It is reported that Sanpower Group began its international campaign to protect wildlife in 2015. In October 2015, Yuan Yafei, chairman of Sanpower Group, and Prince William jointly launched a wildlife conservation fund project to combat poaching of iconic animals in Africa and cross-border illegal trade in animal body organizations. At present, the project has built two wildlife conservation observatories and training centres in Botswana and Kenya, which has greatly improved the local wildlife conservation capacity.

As a result of actively promoting the cooperation of this fund project, Yue Lei was appointed as the image ambassador of the Wildlife Conservation Alliance by the chairman of UfW and Prince William of the United Kingdom in March 2016. he became the first Chinese ambassador after international celebrities such as Prince William, Prince Harry and David Beckham, contributing China's strength to the global wildlife conservation cause. After taking office, Yue Lei actively promoted wildlife conservation actions at home and abroad, launched the British Taxi Public Welfare Initiative, and used Nanjing British taxis to promote wildlife conservation; jointly discussed with the Botswana Ambassador to China how to establish a cooperation mechanism between the two countries, and reached the intention of setting up a volunteer workstation; launched a number of speeches on wildlife protection at home and abroad to enhance people's awareness of public welfare. A package of public welfare activities has been drawn up to influence more people to participate in wildlife conservation operations.

Lu Bo, CEO of WILDAID (Wild Rescue) China

At the same time, Lu Bo, CEO of WILDAID China, also shared with the audience WILDAID's efforts to protect wildlife. WILDAID (Wildlife Rescue) strives for the cooperation from all walks of life, including government departments, enterprises, media, stars and local people, and has nearly 100 celebrity public welfare spokesmen, including Yao Ming, Jackie Chan and Beckham. Through the example of these public welfare ambassadors, WildAid is constantly improving public awareness of the consumption of endangered wildlife products and life attitudes to reduce carbon emissions.

House of Fraser China CEO Kong Jun

"House of Fraser is one of the most prestigious brands in British department store retailing, and it is also a department store with royal recognition and authorization. House of Fraser has been committed to public welfare in the 168 years since its establishment." Caring for wild animals and natural plants is not only a manifestation of responsibility, but also a new fashionable way of life in the future, House of Fraser China CEO Kong Jun said in an interview with Phoenix Jiangsu.

After the opening ceremony, the senior barista of Luta also showed the coffee flower show and introduced the freshly ground hand-brewed coffee made by UTZ (International quality Certification) certified high-quality coffee beans and the South African national treasure tea special drink which has the effect of calming the mind and helping sleep. In order to better convey the attitude of caring for the ecological environment and wildlife, Luta insists on producing high-quality coffee certified by UTZ. Each coffee bean is planted in an environmentally friendly way by professional coffee workers, and the transportation of artificial fertilizer, water and electricity is reduced to a minimum in the process of consumption, so as to make a contribution to the protection of the earth's environment.