Blue Bottle, the world's first Wenqing coffee brand, and its avant-garde good surroundings

Besides selling coffee, we do more than you think.

Speaking of coffee shops, if you are going to San Francisco, I will definitely recommend you to try Blue Bottle Coffee (Blue bottle Coffee).

This coffee shop, known as the "King of Wenqing", has grown from an inconspicuous minority coffee shop to a popular "Apple" in the coffee industry in just 10 years.

The simple blue bottle Logo has become synonymous with delicacy, and even the founders of Instagram are rushing to invest in it.

Blue Coffee classic blue-and-white color matching

A brand that opens the era of boutique coffee

Blue Bottle was named after the first coffee shop in Europe in 1683. The founder, James Freeman, was a coffee fan who was keen on coffee quality. From the beginning, he wanted to be a coffee shop with a precedent.

Founder James Freeman

In addition to expensive coffee machines and time-consuming craftsmanship, Blue Bottle's success depends on the quality of its coffee beans.

Coffee beans

They buy high-end, single-variety organic coffee beans from small-scale producers for light roasting.

To ensure the freshness and taste of the coffee, only the freshest beans that have been roasted for less than 48 hours are provided.

Fresh coffee

With such exquisite raw materials and craftsmanship, coffee utensils should have an attitude.

The avant-garde coffee maker and the travel coffee equipment with Timbuk2 all touch the enthusiasm in the hearts of coffee lovers.

An avant-garde coffee pot

Travel coffee equipment in cooperation with Timbuk2

What if you buy equipment and don't know how to make it? You can also buy coffee-making books published by Blue Bottle and study them at home.

As a result, Blue Bottle has gained a large number of loyal fans who pursue details.

Blue Bottle Craft of Coffee

Chocolate with cappuccino flavor

However, if you want to establish your own brand image, it is still not enough to sell boutique coffee. James Freeman, the founder of Blue Bottle, is well aware of this, so he has done a lot of work on the surrounding products.

Every time a new product is launched, it will bring its own hot spots, which will attract high popularity attention. They say, "besides selling coffee, we do more than you think."

Mocacino "Mokaccino"

In January this year, they teamed up with the well-known chocolate brand TCHO to create a new chocolate brand "Blue Bottle Coffee Chocolate"-mocacino "Mokaccino" (a combination of chocolate and cappuccino), which attracted a lot of attention as soon as it was launched.

Chocolate appearance

This chocolate is tailor-made by TCHO for Blue Bottle, using cocoa beans from Ghana, Madagascar, Peru, Ecuador and other places to make 71% chocolate. when tasting, you can feel a strong chocolate aroma and aftertaste, especially suitable for eating with coffee.

It goes well with coffee.

In addition to inheriting the usual minimalist style of Blue Bottle, the outer packaging features silver characters on white background and small blue bottles, as well as a special series working with artists, which is very much to look forward to.

Packaging is still the usual minimalist style.

Support Local series

In addition to working with brands, Blue Bottle often works with artists and craftsmen from all over the store to create daily items with a strong local culture and style.

For example, the "Support Local" series inspired by its own brand hopes to create a warm world through the skillful hands of craftsmen and pass on its inner poetry to everyone.

A gentle breeze is a convenient bag.

A gentle breeze is a convenient bag.

Ambatalia, a California-based fabric company that supports the use of non-disposable products and is adept at spinning a blend of cotton and hemp, has partnered with Blue bottle to launch a Japanese-style "bento bag".

Two-color packing bag

Tie the left and right triangles to complete the Japanese bento bag, which has the function of wrapping towels and carrying bags, inheriting the traditional Japanese packaging culture; silently conveying the culinary values of Japanese culture-serious, rigorous, warm and soothing.

Used as a bento bag is simple and durable.

Personally pack delicious food for your family or friends and convey the most sincere love and blessing.

Wooden coffee bean preservation box

Wooden coffee bean preservation box

Now the shape of the objects around them is becoming more and more exquisite and high-end, but they no longer have the warm memories of childhood. Inspired by the Japanese kimono box, Blue bottle and centennial furniture brand Sekine Factory jointly launched a "wooden coffee bean fresh-keeping box".

The theme color is still blue.

The wooden box is practical and convenient, and the design is warm and moist with texture. The outer box paint has a blue geometric pattern inspired by the blue bottle, while the interior is exquisitely designed to block oxygen and keep coffee beans fresh.

In the post-industrial era, in the time of a cup of coffee, we can also feel the temperature carefully touched by craftsmen with their hands, not just the cold price on the label.

The pleasure of sharing with friends

Handmade pottery bottle

Handmade pottery bottle

New York ceramist Ariela Kuh was invited to participate in the development of blue bottle pottery creative products because of his excellent artistic sense and design background. The handmade pottery bottle ANK Bud Vase launched this time can be used as both a vase and a coffee pot.

In Ariela's works, all the vanity, impatience and vanity are washed away in the mellow aroma of coffee.

Flower arrangement has a unique charm.

A good cup of coffee, except for taste, surprise and expression. They fight against the numerous and impetuous society with a peaceful heart, but warm each of us with the feelings of craftsmen. The blue bottle gives us a good example.

Every time Blue Bottle develops a new product, it will bring its own hot spots and cause hot topics. It is precisely because of its attention to detail, technological innovation and the grasp of the pain points of market consumption, which is why we like this mysterious blue bottle.

Text | Tanlu

Figure | from the network