Mobile Starbucks and you Say: hi, would you like a cup of coffee?

I believe everyone has the experience of buying drinks on the self-service vending machine when passing through the subway station. Scan the bus card, or QR code, choose a bottle of Iced Black Tea, wait a moment, the drink will drop automatically.

Vending machines are not new in China, but their development has been very slow for decades. At present, according to the data of China chain Management Association, there are about 200000 self-service vending machines in China. According to the US business news website Business Insider, the number of vending machines in Japan has exceeded 5 million since the mid-1980s. In addition, according to the Japanese vending Mechanism Manufacturers Association, there is about one vending machine for every 23 people in Japan. In China, the small stock of vending machines, high management costs and single profit model are important reasons for the slow development of this industry.

The market potential of self-service fresh grinding coffee machine is huge.

Some people in the industry believe that when the domestic per capita GDP exceeds 10, 000 US dollars, it will reach a flashpoint of vending machines. At that time, the rise in consumer demand, labor costs and venue rent will give rise to the market demand for vending machines. According to the data, 9 of China's 35 provinces and cities have reached this level. In recent years, the unified view of Chinese economists is that "China's per capita GDP will reach at least 10, 000 US dollars in 2020." It can be inferred that vending machines have great potential for development in the Chinese market in the next 3-5 years.

The self-service selling industry roughly includes two categories, one is the self-service equipment that purely sells goods, that is, the self-service cabinets that we often see in the company's pantry and at the door of the community, which only belongs to the flow of currency cabinets. It does not involve the service providers and brands of the goods themselves. There is also a type of self-service equipment that participates in on-site manufacturing and sale, which also has high-tech equipment, a complete Internet-based supply chain and a large-scale launch. The model of Lai cup coffee falls into the latter category.

Coffee is mainly divided into instant coffee and freshly ground coffee. At present, the market scale of coffee in China is 70 billion yuan, of which instant coffee accounts for 50 billion, while freshly ground coffee accounts for only 20 billion. On the one hand, in recent years, as coffee has changed from a niche drink to a functional daily drink, it has become more and more affordable; on the other hand, under the upsurge of consumption, in the future, more and more customers will be willing to spend more money in exchange for more added value. In the words of Zhou Peijie, founder of Lai Cup Coffee, in the future, self-service freshly ground coffee machines with medium quality and low price will usher in their own explosive growth.

"Mobile Starbucks"

Lai Cup coffee to intelligent terminal coffee machine system as the carrier, procurement of equipment raw materials, brand for coffee debugging and production. Lai Cup Coffee, as an operator, is different from Youbao and other channel merchants, has the pricing power, and its profit source is mainly the price difference of coffee. According to Zhou Peijie, the coffee machine of their fully automatic intelligent terminal system moved the sales scene of freshly ground coffee out of the coffee shop, and after splitting the storefront facilities and manpower services, the unit price of coffee was directly reduced to about 10 yuan. At present, there are mainly 8 kinds of coffee products, mainly coffee and Reqiao, milk tea, black tea and so on.

At present, Lai Cup Coffee is mainly in the layout of universities. at present, hundreds of sites have been set up in Tsinghua University and Peking University in Beijing. Students naturally have a high degree of acceptance of new things, but because the school is not suitable for too much promotion of business, therefore, the future enterprise-side cooperation is the focus of Lai Cup Coffee. So far, it has reached cooperation with dozens of companies.

Not only coffee, but also smarter.

As a matter of fact, self-service vending machines have been available for a long time. Compared with the past, today's vending machines can be connected to the Internet, are smarter, and can change content according to consumption scenarios. Zhou Peijie told Yiou that the self-service vending machine of Lai Cup coffee combines cloud computing, big data analysis, image recognition and other technologies. For example, in the school library, Lai Cup Coffee can be used to display all kinds of information, such as book file data, library management notice, number of people in the library, seat reservation and so on. Put into the office scene, the open SDK interface of Lai Cup Coffee may be able to clock in and check in.

In the future, self-service coffee machines are most likely to expand the consumption scene for factories, airports and so on. The airport is easier to understand because the crowd at the airport is more in tune with the coffee. The factory actually consumes more coffee than the airport. You might be surprised. Why? Because, in the factory, people regard coffee as a kind of drink, and the workers on the night shift can refresh themselves with a cup of coffee. When a cup of coffee falls below ten yuan, the price is no longer a hindrance to the workers.

In fact, vending machines can sell more than just drinks, but there are many directions to explore. With the increasing cost of labor, people's demand for convenience is getting higher and higher. all the products or services that people need, such as food, dishes, crabs, French fries, laundry detergent, marriage license, gold, flowers, drinks, snacks, magazines, short stories and so on, can be realized in vending machines. Now there are delicious meals for bento and Angel Orange for fresh orange juice. Youbao, the leading vending machine for snacks and drinks, is also exploring more intelligent self-service machines such as smart karaoke machines. With the development of IoT technology, the boundary of intelligent self-help field is broken, and the market space and potential in this field are huge.