The cross-border logistics line in Southeast Asia helps Chongqing, which does not produce coffee, to set up a coffee trading center.

Although Chongqing is not a traditional coffee planting base, it is adjacent to Yunnan, the largest coffee producing area in the country, and is also at the intersection of "Belt and Road Initiative" and the Yangtze River economic belt. it also has three major transportation hubs of water transport, railway and air transportation, as well as three first-class ports and bonded areas, as well as the China-Europe-Chongqing New Europe train directly to Duisburg, Germany, especially the speed-up of cross-border logistics lines to Southeast Asia. This helps to closely connect the Asian coffee producing areas such as Yunnan and Southeast Asia with the European market, thus radiating the global coffee industry. In addition, Chongqing has built 13 factor markets such as assets, rights and interests, and the development of factor markets is in a leading position in the central and western regions.

Although it is not a traditional coffee growing base and is located in inland areas, Chongqing recently set up a coffee trading center and announced that it would build the country's largest coffee entrepot trade base. Only half a month after its establishment, Chongqing Coffee Trading Center has shown great attraction and has signed intention agreements with more than 200 domestic and foreign coffee enterprises.

Industry insiders said that the broad prospects of the coffee market, as well as Chongqing's unique location, logistics advantages and factor market foundation, are the main reasons for Chongqing's entry into the coffee industry, which will promote the development of the whole industry chain of China's coffee industry. it is expected to change the current situation of China's coffee industry, which is lack of pricing power, voice and weak ability of sustainable development.

In fact, Chongqing has already laid a solid foundation in the field of coffee trade. Chongqing Energy Group started coffee trade as early as 2012 and signed a strategic cooperation agreement with Yunnan Hougu Coffee in May last year. In July last year, the first post-valley coffee train full of Yunnan coffee left Chongqing and arrived in Duisburg, Germany, 12 days later. In the whole of last year, the coffee trade volume in Chongqing reached nearly 1 billion yuan.

On this basis, Chongqing formally established a coffee trading center on June 16, which aims to make up for the shortcomings of China's coffee industry. For a long time, the problem of "small, scattered and chaotic" in China's coffee industry has been serious. Due to the lack of pricing power in the international market, it has been plagued by the "price cycle". At present, only the price of Chinese coffee in the world is lower than the futures price in New York. It has caused huge losses to Chinese farmers.