KFC China 30 years of public welfare action coffee grounds wonderful use to convey environmental protection concept

The scene of community public welfare and care activities

"it turns out that coffee grounds can also be used to draw pictures and make green fertilizer, and they have a lot of fun uses! I am confident that I will be a good 'green guy' and pass on the green concept to my friends! " On the 25th, "Earth hour", Guangzhou Jinxuan KFC held a "beauty of the big coffee, next to love"-a community public welfare and environmental protection campaign for the wonderful use of coffee grounds. This is one of the national community care initiatives launched by KFC in March to celebrate the 30th anniversary of its entry into China.

On the same day, Guangdong KFC, in conjunction with the "Love Plan" of the Guangzhou Municipal Management Committee and the Guangzhou Committee of the Communist Youth League, invited the parent-child families of "urban beauticians" sanitation workers to participate in the wonderful use of coffee grounds on the spot, so that children can not only learn about environmental protection in extracurricular activities, but also share this wonderful childhood with their parents. To help children have a better growth environment and physical and mental development. Interestingly, KFC also opened its first coffee grounds art exhibition in the restaurant to attract the public to feel the power of environmental protection more intuitively through the innovative way of "public welfare + art". It is reported that from now on, 10 urban KFC, such as Guangzhou Book Shopping Center and Wushan Restaurant, will pilot set up coffee environmental corners, where citizens can get coffee grounds free of charge, and at the same time, the children's stories of these 10 restaurants will increase the wonderful use of coffee grounds.

Strive to be a "green rookie"

Convey the green dream

In this community public welfare and environmental protection campaign of "the beauty of the big 'coffee' and being next to love, why do we take coffee grounds as the theme?" This is a public welfare initiative launched by dawning students of KFC in Guangdong last year. Xiao Cuiqin, vice president of KFC Shuguang Commune of South China Agricultural University, said, "We practice in KFC restaurants where freshly ground coffee produces coffee grounds every day, but many consumers do not know that it is a treasure." After the students noticed this phenomenon, they dug the entry point of environmental protection from their daily life to find the environmental protection use of coffee grounds. It turns out that inconspicuous coffee grounds can grow green plants, clean and greasy, beauty and beauty, painting specimens, and so on.

Family parent-child painting together

In the 30-year National Community Care campaign of KFC China, KFC in Guangdong continues and deepens the public welfare and environmental protection theme of the wonderful use of "coffee grounds". At the event site, KFC dawning students and children shared the concept of environmental protection of coffee grounds, through painting with coffee grounds, unplugged music interaction and other links, so that sanitation workers' children can gain more extracurricular knowledge of environmental protection. "if the earth were more green and less rubbish, it would be easier for my mother to go to work. My mother is to beautify the big city. I want to protect this beautiful environment and learn more about the environmental protection of waste utilization! " Seven-year-old Feifei said sensible. "it turns out that coffee grounds can also be a beautiful paintbrush, and I want to share it with the children when I go back to school!"

Yuan Shuwen, secretary-general of the Guangzhou Green Point Public Welfare and Environmental Protection Association, also shared the knowledge of waste utilization and water resources with the children through games. "We have been committed to cultivating the environmental awareness of young people and children. Today, through lively and interesting games, we hope to sow a green seed in the hearts of children. Let the children of 'urban beauticians' become 'green small players' who master the knowledge of environmental protection and promote the concept of green life!"

Sanitation workers are known as "urban beauticians", but due to the limitations of living conditions, they may be busy with their work and have little time to take their children to participate in extracurricular interest activities to broaden their horizons. A person in charge of KFC in Guangdong said that KFC has always been committed to becoming a good neighbor of the community. Through this activity in Guangzhou, KFC will not only enrich children's extracurricular activities, learn environmental protection knowledge and become good environmental protection assistants for their parents. I also hope that the growth of children can be accompanied by love and give them emotional care and spiritual care! "

You can get coffee grounds for free at the environmental corner of "Big Boss".

Coffee grounds Art Exhibition first appeared in KFC

The beauty of the big coffee is next to love.

It is worth mentioning that, in addition to experiencing interaction, the scene also unveiled the "Coffee grounds Environmental Protection Art Exhibition", which was carried out amazingly at KFC for the first time, turning the beauty of coffee grounds, which used to be kitchen waste, into fresh and changeable art paintings. The first KFC restaurant in Guangzhou, the Angel Restaurant of KFC, the famous landmark of Guangzhou. Classic scenes are drawn with coffee grounds, which amaze customers and arouse their feelings. It is understood that this interesting environmental protection art exhibition is produced by members of the post-90s studio, an inspiration supplier graduated from the Guangzhou Academy of Fine Arts. According to KFC, by creating an innovative combination of public welfare and art, we can show the beauty of the big "coffee" and let the faint aroma of coffee continue to spread.

It is reported that in addition to watching the art paintings of coffee grounds in Jinxuan Restaurant, the public can also receive coffee grounds free of charge at 10 KFC "big shots" environmental corners, such as Guangzhou Urban Book Shopping Center and Wushan Restaurant. Children can also sign up for the children's stories in the 10 restaurants to learn about the various environmental uses of coffee grounds, turn coffee grounds into treasures, and make life more enjoyable.

KFC has always been committed to providing "good neighbor" warmth and care to the surrounding community through more than 5200 restaurants in more than 1100 cities in China. Ms. Joey Wat, a former CEO of KFC China and just promoted to President and Chief operating Officer of Yum China, said, "in order to better give back to society, KFC has built a public welfare system for children, young people and the community. By donating one yuan, giving love, giving nutrition, Angel Restaurant, Little Migratory Bird Fund and a series of projects to give back to the society, join hands with consumers to participate in public welfare actions. Public welfare and care has become an unchanging theme throughout the 30-year development of KFC in China. "