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The coffee market is super competitive! "Joker" versus "Mermaid"

Published: 2026-06-28 Author: World Gafei

Last Updated: 2026/06/28, McDonald's is the only one who can compete with Starbucks in the United States. Some people may ask: doesn't McDonald's make fast food? What does it have to do with coffee? Around 1993, McDonald's first launched its sub-brand McCaf in Australia. It appears not only as an independent coffee shop, but also as separate from the McDonald's dessert station in the corner of the fast food restaurant. This is McDonald's.

McDonald's is the only one who can compete with Starbucks in the United States. Some people may ask, "doesn't McDonald's make fast food?" What does it have to do with coffee? "

Around 1993, McDonald's first launched its sub-brand McCaf é in Australia. It appears not only as an independent coffee shop, but also as separate in the corner of the fast food restaurant as McDonald's dessert station, which is a special form of McDonald's trying to create a cafe atmosphere for customers in Europe and the United States.

○○ 9 years, McDonald's officially entered the coffee market, a lot of money to build McCaf é brand, trying to seize Starbucks market share, coffee war is imminent. McDonald's began to launch a series of advertisements on television, radio and newspapers to promote the brand. This series of coffee is packaged as cheap coffee that ordinary consumers can enjoy during the recession, which can "light up an ordinary day", while satirizing Starbucks in ads: "four dollars is stupid!" Because of the same amount of coffee, McDonald's usually sells between $2.29 and $3.29, while a Starbucks mocha cup costs $3.1 and an oversized cup costs $3.95.

In order to counter McDonald's parity offensive and retain customers with tight pockets, Starbucks placed advertisements in major newspapers such as the New York Times to emphasize the quality of its coffee. The ad says: "if your coffee is not perfect, we will remake a cup; if your coffee is still not perfect, please make sure you walk into Starbucks."

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