The coffee market is super competitive! "Joker" versus "Mermaid"
McDonald's is the only one who can compete with Starbucks in the United States. Some people may ask, "doesn't McDonald's make fast food?" What does it have to do with coffee? "
Around 1993, McDonald's first launched its sub-brand McCaf é in Australia. It appears not only as an independent coffee shop, but also as separate in the corner of the fast food restaurant as McDonald's dessert station, which is a special form of McDonald's trying to create a cafe atmosphere for customers in Europe and the United States.
○○ 9 years, McDonald's officially entered the coffee market, a lot of money to build McCaf é brand, trying to seize Starbucks market share, coffee war is imminent. McDonald's began to launch a series of advertisements on television, radio and newspapers to promote the brand. This series of coffee is packaged as cheap coffee that ordinary consumers can enjoy during the recession, which can "light up an ordinary day", while satirizing Starbucks in ads: "four dollars is stupid!" Because of the same amount of coffee, McDonald's usually sells between $2.29 and $3.29, while a Starbucks mocha cup costs $3.1 and an oversized cup costs $3.95.
In order to counter McDonald's parity offensive and retain customers with tight pockets, Starbucks placed advertisements in major newspapers such as the New York Times to emphasize the quality of its coffee. The ad says: "if your coffee is not perfect, we will remake a cup; if your coffee is still not perfect, please make sure you walk into Starbucks."
- Prev
CAPRO curry specializes in hand-pushing good coffee that can move.
Liu Jinfa, chairman of Tea College International Catering. Photo / Chen Youjia Taipei Spring chain join Exhibition came to a successful conclusion! The second brand CAPRO Caf, founded by Chairman Liu Jinfa, launched a 1000 yuan cup of gold and platinum coffee, the top president of the international catering industry, and invited the winner of the World Cup in Taiwan to perform live to attract the attention of the public.
- Next
President's coffee secret recipe with Chinese wolfberry
Gu Zhongli, president of the China Rental Enterprise, has a new taste for his exclusive and original president's coffee. This time, his private formula is amazing, and the answer is even more surprising, because Gu Zhongli adds Chinese wolfberry into the coffee, and health preservation has a natural sweetness. It also has the flavor of Chinese wolfberry back to sweet. Chinese herbal medicine with foreign gadgets coffee, Koo Zhongli blends out a harmonious and beautiful flavor. The general manager of the China Rent holding Enterprise
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?