How does e-drink, a rookie of coffee machines, get into the forefront of the industry?

Since the beginning of 2017, the project that has received the most attention on the market is shared bikes. When mobike ofo's war is burning fiercely and the prospect is blurred, many investors begin to turn their attention to other tuyere, one of which is the automatic sale of freshly ground coffee machines.

While industry insiders are still talking about Youbao and Zero Coffee Bar, another brand of Ele drink in Guangzhou is quietly rising, and the industry-leading products have been unanimously recognized by investors and consumers with innovative business ideas. In less than half a year, dozens of machines were laid and tens of thousands of drinks were sold.

The products are committed to diversification, e-happy drinks that everyone likes to drink.

Automatic sales of freshly ground coffee machines, as the name implies, of course, sell freshly ground coffee.

And the people who choose freshly ground coffee are undoubtedly pursuing quality. Therefore, a really good cup of freshly ground coffee is the key to retaining customers.

According to Mr. Chen Chongqin, founder of Ele drink, in order to improve the quality of its products, it took several months for research and development of the first coffee training institute in China with COE certification courses. After numerous experiments, its freshly ground coffee series finally uses imported high-quality coffee raw beans, baking coffee beans that belong to Ele drink through a unique Italian baking process with 80% Arabica and 20% Robusta. It is specially prepared according to the characteristics of the E-Le coffee machine.

In addition, the coffee machine of Ele drink has been improved and upgraded on the basis of more than ten years of research and development by the German high-tech team, and now it has a patented constant temperature and pressure brewer, which can ensure the stability and standardization of the product and realize the protection of taste. so that consumers can taste the perfect Italian coffee consistently.

"while we develop our own products, we continue to improve the functions of the coffee machine system and hardware, thus forming a certain threshold, which is difficult to be imitated by others." It can be said that technology is a feature of the e-Le drink brand. Another brand feature of E-Le drink is the diversification of products.

While e-Leyin uses freshly ground coffee as a killer mace, it has launched several other series of drinks. "because different consumers in different regions have different needs in terms of the type and taste of drinks, coffee alone will not win the world." Chen Chongqin said. Therefore, E-Leyin takes a diversified route, with a richer product structure to meet the needs of consumers. Take freshly ground coffee as a breakthrough, tea, fruit juice, chocolate milk and other supplementary products, up to more than 20, hot and cold drinks can be provided, greatly expanding the audience coverage.

"No matter which series of drinks it is, we pay attention to the quality of the products. Hot Tea, HK Style, Ceylon black tea and so on also pursue the purity of taste. Only if it tastes good and people like it, can we have a long-term development. " Combined with the cultural characteristics of Guangzhou, now E-Leyin is taking herbal tea as a new direction of research and development, which will also become its exclusive advantage.

Colleges and universities open up the market and unify management with high standards

According to the characteristics of e-drink coffee machine, such as fashionable appearance, personalized taste, intelligent payment and so on, in the process of distribution and promotion, e-drink first targeted the group of college students who are willing to accept new things and are keen on the mobile Internet. Jinan University, a century-old overseas Chinese university, is taken as the first entry point. And according to the characteristics of the student group, planned and launched a series of activities, such as "110th Anniversary School Celebration activities", "School opening ceremony AR Red packet", "Goddess Festival Special offer" and so on, detonated the campus. Each event is very popular, thus accumulating the first batch of loyal fans.

In addition, e-Le drink also frequently appeared in a variety of high-end venues, such as Guangzhou International Innovation Festival, Guangdong Advertising Association award ceremony …... Constantly expand channels, accumulate good reputation, and establish a brand image.

At present, e-Leyin is mainly focused on site selection and products, and has been stationed in Jinan University, Guangzhou Grand Theater, Nakamori Food Bohui and other places. "all sites are under the unified control of Eleyin, and the head office team provides brand, technology, software and hardware upgrade and maintenance services." Fan Baicheng, director of operations, said, "next, we will be stationed in major universities, office buildings, shopping malls, high-speed rail stations, airports and other places, and various channels will be laid at the same time. The brand image of E-Le drink is also in the process of being upgraded in an all-round way. The latest design has been formed and will be replaced one by one. "

"the key is that we will next open the city partner joining model, let everyone participate, do not have to spend too much thought, enjoy one-stop operation services, lie down and make money."

The key to the high praise of E-Le drink lies in its high performance-to-price ratio. All drinks are priced at around 10 yuan, which is acceptable to most people, and the quality is comparable to that of Starbucks.

"our pricing strategy is based on the choice of raw materials, beverage raw materials, paper cup materials all adhere to the optimization, quality and price match. In this way, it is not only easy to be recognized by the target audience, but also responsible for the profits of joining customers. "

Professional celebrities join hands to play coffee robots in the air.

As a rookie in the industry, e-Leyin is strong and has grabbed a place in the market in a short time. But it is clear that the goal of the Ele drink team is more than that.

At the end of 2016, E-Leyin first put forward the plan of "Internet of things aerial Coffee Robot". This novel concept contains the great development ambition of E-Leyin, and continues to attract professionals from various fields to join, forming a strong elite team.

"our goal is to seize the highland of the intelligent terminal selling industry and lead the socialized precision marketing trend of Internet + and big data!" It is understood that Eleyin has joined forces with international public cloud platform Microsoft Azure (Microsoft), international cutting-edge Internet of things technology company Animal Science (China) and the School of Information Science and Technology of Jinan University to build an ecosystem of "Industrial 4.0 Intelligent Terminal + Mobile Animal networking + big data Social Marketing".

"in order to implement the concept of smart city construction, we will combine the LBS positioning system with the Internet of things aerial coffee robot model to achieve remote control, accurate monitoring, air ordering, offline distribution and other intelligent functions, so that consumers can enjoy healthy and delicious intelligent DIY drinks anytime, anywhere and quickly, bringing consumers a technological, fashionable and happy consumption experience." To put it simply, it is to connect consumers, distributors, maintenance personnel and franchisees into a network through e-drink coffee machines and mobile applications, so as to keep up with the trend of the Internet of things and create a new situation in the industry.

In the future, every cup of e-happy drink that consumers drink will be the crystallization of countless collisions of wisdom and creativity, the representative of intelligence. E-Le drink calls it a "wisdom drink". Perhaps in the near future, this innovative business model will change the traditional pattern of beverage sales and drive the vending industry to a new level.

Are you ready for the era of wisdom drinks?