28-year-old boss, you'll be amazed at how familiar he is with coffee.
Busy modern people are used to drinking coffee, but they may not know how to taste coffee. A cup of coffee in chain stores, which is not cheap, may not know what is meant by boutique coffee. In addition to the impressive industrial decoration style of this "exclamation point coffee" in Sanzhong District, New Taipei City, once you talk to the 28-year-old shopkeeper, it is hard to forget his attitude of focusing on introducing coffee.
Born in 1989, store owner Zhou Shaokun, because he likes drinking coffee and studying fine coffee, has obtained many certificates of different grades, such as international baristas, raw bean evaluation, extraction grinding, and so on. He is also a lecturer in coffee promotion and an industry consultant. The reason for setting up this coffee shop is to teach the public how to drink coffee and let consumers know about fine coffee.
He is also very particular about interior decoration. Because he likes the strong steam punk style of the Victorian era, he spent 4 million yuan and changed 3 or 4 designers to create such a distinctive industrial style.
Deliberately brushed out of the old floor, with the owner's own design of the shop Logo "! COFFEE ", water pipe wall cabinets, stair handrails, and must-have watches in steam punk style, coupled with the constant operation of the bean dryer in front of the store, do feel a bit steamy in the industrial age.
Zhou Shaokun, the 28-year-old boss, knows a lot about coffee. Photo by Peng Renyi
Water pipes, stairs, clocks and watches are decorated with a strong industrial style in the store. Photo by Peng Renyi
The boss described the rivet bar as a treasure chest of a pirate ship, revealing his inner adventurous spirit. Photo by Peng Renyi
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The major luxury brands continue to break their boundaries and Chanel to play coffee pop-up shops.
We will not change our brand strategy for the younger generation. If you want to live in the Chanel way, that's fine, and if you don't want to, we certainly respect that choice. Bruno Pavlovsky, president of Chanel's global boutique division, said in an exclusive interview with BOF in April 2016. The truth is, no luxury brand will have anything to do with the young people who are becoming the main consumer.
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The whipped cream coffee has become so angry that the customer criticizes that it is vomit.
Is this cup of coffee whipped cream or vomit? Netizens complained in the Facebook private society that a cup of 180 yuan coffee served by a famous coffee chain turned out to be of this quality. She put this cup of coffee for five minutes and found that it had not melted at all. As soon as it was flipped, it was found that it was basically a separate state of whipped cream, with a lot of broken small particles of fat separation balls.
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