Ingenuity to manufacture Shenzhen single cup coffee brand to promote the quality upgrading of the industry
"We have spent a lot of energy and financial resources on the selection, extraction and packaging of high-quality raw materials. The shell of a single cup is composed of five materials, put into experiments thousands of times, and finally made a major technological breakthrough," said Lu Yingzhi, founder of Shenzhen Dingjia Hongsi coffee now. Dingjia Hongsi Beverage Technology Co., Ltd. is an Internet + beverage company dedicated to the development and production of single cup beverages. As far as technology is concerned, single cup drink is the only scientific and technological means that can realize and guarantee products without addition and pure nature, while coffee now brand under Dingjia Hongsi, after years of research and development, finally broke this technical barrier and became the only single cup coffee drink brand in China to break the monopoly of foreign technology. Years of unremitting persistence and efforts stems from a heartfelt love for the beverage industry, while coffee now continues to improve its products and processes, not only in carving products, but also in enjoying the process of product sublimation.
Coffee now's craftsman spirit is not only reflected in the investment and research of single cup body, but also in the use of raw materials, baking technology, single cup body and single cup beverage machine and other supply chain excellence, its set of selection and R & D criteria can be called stringent. Just a few weeks ago, coffee now reached a strategic partnership with Printpack, the world's leading food packaging company, on single cup body supply.
Lu Yingzhi, founder of coffee now, said that in addition to the single cup body technology, coffee now also pioneered high and low pressure double extraction technology and developed a unique beverage fresh-keeping technology, not only out of the ultimate pursuit of the spirit of craftsmen, but also expected to make a modest contribution to the self-reform and upgrading of the entire beverage industry through continuous research and development and efforts. A series of processes of coffee now have already reached the international leading technological level, and its ultimate pursuit of product quality is a microcosm of the quality upgrading of the domestic manufacturing industry. In order to realize the quality upgrading of made in China, it is necessary to continue to accelerate the transformation of the mode of economic development from factor-driven to quality innovation-driven, improve the level of industry and the quality of development, and improve the quality and brand of products. The pursuit of "craftsman spirit" plays a very important role in promoting the upgrading of Chinese quality and Chinese brands.
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