There are stories like Starbucks Yunnan

Speaking of Yunnan flavor, what do you think of? Fresh flower cakes and wild mountain fungus are the freshness given by nature; cloud legs and Pu'er tea are the alcohol brewed by time; as for sour horn and plum, these acids that directly hit the taste buds can defeat almost all the paleness in the world. Now, by blending these flavors together, you can basically capture the essence of Starbucks Yunnan coffee beans: slight acidity, herbal flavor, rich and smooth.

As Starbucks' first coffee bean from a single producing area in China, Starbucks Yunnan Coffee beans have been on the market for a limited time in the Spring Festival this year. Starbucks Yunnan coffee beans, using 100% high-quality Arabica coffee beans grown in Yunnan, pour into Starbucks' enthusiasm for preferred coffee. Starbucks Yunnan Coffee growers support Center and local coffee farmers work together for 4 years. This is a New year's gift presented to Chinese coffee lovers.

Inject the heart into

Let the coffee remember the taste of Yunnan

Yunnan Pu'er, the producing area of Starbucks Yunnan coffee beans, is the "coffee capital" of China, with the Tropic of Cancer passing through the city. It is at the same latitude as the world-famous coffee producing areas such as Colombia and Jamaica. The average elevation of the producing area is 1200 meters, the rainfall is abundant and the temperature difference between day and night is large. The subtropical monsoon climate and the unique geography of Yunnan give this coffee the above flavor that is easy to identify.

The distinctive Yunnan style of this coffee is also concentrated in its tailor-made packaging design: bright red and lake blue, rendering the serenity of green mountains and gurgling rivers, and tea gardens and coffee terraces across the pathways, embedded in the vast wilderness, outlining the exquisite silhouette of Yunnan Xanadu.

Cultivate with love

Pay homage to Chinese coffee growers

Starbucks Yunnan Coffee grower support Center was established in Pu'er, Yunnan Province in December 2012. it is the first Starbucks coffee grower support center in Asia and the sixth coffee grower support center in the world. the center provides free coffee cultivation, processing and other knowledge training and technical support to coffee farmers in their producing areas, as well as promoting coffee and grower equity norms (C.A.F.E.Practices) training and certification. This globally recognized coffee knowledge system and planting practices guide Starbucks and Yunnan coffee farmers to continuously improve coffee quality while promoting long-term sustainable coffee cultivation to raise social, economic and environmental protection standards.

Over the past four years, Starbucks Yunnan grower support Center has trained nearly 10000 people, and more than 1200 coffee farms have been certified, with a total planting area of more than 11000 hectares. Of these, 576 farms were certified in 2016 alone. Also warmly welcomed by local coffee farmers are the strategies such as Kanban management and high quality and high price innovated by Starbucks in the coffee raw bean processing plant, so that the preferred Yunnan coffee beans can be taken care of from planting, acquisition to processing. This time, the advent of Starbucks Yunnan coffee beans with a stable and easily identifiable unique flavor is undoubtedly Starbucks' best tribute to the hard work of thousands of Yunnan coffee farmers.

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