Starbucks first launched coffee beans from a single producing area in China (2)

Pay homage to Chinese coffee growers with love

Starbucks Yunnan Coffee grower support Center was established in Pu'er, Yunnan Province in December 2012. It is the first Starbucks coffee grower support center in Asia and the sixth coffee grower support center in the world. With the support of the Yunnan Academy of Agricultural Sciences and the local government, the center provides free knowledge training and technical support to coffee farmers in their producing areas, such as coffee cultivation and processing, as well as promoting the training and certification of the "Coffee and grower Equity Code" (C.A.F.E. Practices). This globally recognized coffee knowledge system and planting practices guide Starbucks and Yunnan coffee farmers to continuously improve coffee quality while promoting long-term sustainable coffee cultivation to raise social, economic and environmental protection standards.

Over the past four years, Starbucks Yunnan grower support Center has trained nearly 10000 people, and more than 1200 coffee farms have passed C.A.F.E. Practices certification, with a total planting area of more than 11000 hectares. Of these, 576 farms were certified in 2016 alone. Also warmly welcomed by local coffee farmers are the strategies such as Kanban management and high quality and high price innovated by Starbucks in the coffee raw bean processing plant, so that the preferred Yunnan coffee beans can be taken care of from planting, acquisition to processing. This time, the advent of Starbucks ®Yunnan coffee beans with a stable and easily identifiable unique flavor is undoubtedly Starbucks' best tribute to the hard work of thousands of Yunnan coffee farmers.

"the Starbucks Yunnan Coffee Project aims to bring positive changes to the local community, and we are pleased to see that this beautiful vision is being methodically translated into practical achievements." Wang Jingying, CEO of Starbucks China, said, "in the future, we will continue to use the Yunnan Coffee grower support Center as the platform to share Starbucks' unique understanding, expertise and technology of high-quality coffee. Develop together with the Yunnan coffee industry; with the help of Starbucks' leading position in the global coffee industry, we will present outstanding Yunnan coffee to China and even the global market."

Previously, Fengwu Xiangyun Integrated Coffee, Starbucks' first comprehensive coffee bean made from Yunnan coffee beans in China and coffee beans from other producing areas, has won the favor of many coffee lovers since its launch in 2009.