Starbucks first launches coffee beans from a single producing area in China

Starbucks has launched its first coffee bean from a single producing area in China, Starbucks ®Yunnan Coffee Bean, which has been available for a limited time in the Spring Festival this year. This coffee uses 100% high-quality Arabica beans grown in Yunnan, pouring Starbucks' enthusiasm for preferred coffee. Starbucks Yunnan Coffee growers support Center has worked together with local coffee farmers for four years. This is a New year's gift to Chinese coffee lovers. At the same time, it is also another milestone that Starbucks has been ploughing the Chinese market for many years, giving back to its community, and cooperating sincerely with the Chinese coffee growing industry.

"We can't wait to share this Chinese coffee for the Chinese market with our customers. It not only has the excellent quality of Starbucks' preferred coffee, but also has a unique Yunnan imprint. " Wang Jingying, chief executive of Starbucks China, said: "Starbucks ®Yunnan Coffee beans, full of our sincere respect for China's coffee growing industry, marks another step forward in improving Starbucks' value contribution in China-from growing coffee to providing customers with a pure Starbucks experience in stores."

Inject your heart into the coffee to remember the taste of Yunnan.

Coffee lovers with a keen taste can easily capture the charming and mellow aroma of Starbucks ®Yunnan coffee beans. This single-growing coffee, made of 100% high-quality Arabica beans grown in Yunnan, is processed by washing, moderately roasted, has a slight acidity, accompanied by a soft herbaceous flavor, round and balanced, rich and smooth.

The distinctive Yunnan style of this coffee is also concentrated in its tailor-made packaging design: bright red and lake blue, rendering the serenity of green mountains and gurgling rivers, and tea gardens and coffee terraces across the pathways, embedded in the vast wilderness, outlining the exquisite silhouette of Yunnan Xanadu.

Yunnan Pu'er, the producing area of Starbucks ®Yunnan coffee beans, is the "coffee capital" of China with the Tropic of Cancer passing through the city. It is at the same latitude as the world-famous coffee producing areas such as Colombia and Jamaica. The average elevation of the producing area is 1200 meters, the rainfall is abundant and the temperature difference between day and night is large. The subtropical monsoon climate and the unique geography of Yunnan give this coffee the above flavor that is easy to identify.

"what we are committed to achieve is to steadily present these easily identifiable Yunnan coffee flavor elves in the coffee beans grown and processed in batches." Tong Aaren, director of Starbucks Yunnan Coffee grower support Center, like dozens of Starbucks partners in Pu'er and thousands of local coffee farmers, is the behind-the-scenes hero of the coffee. The moment when many people cried for joy when the coffee was finally harvested, Starbucks and Pu'er coffee farmers worked together for four years, from the first ten feet of coffee planting, across time and space, to put their hearts into and take good care of each time for the last ten feet of coffee.