[charm Yunnan World sharing] "the World's Best Coffee" Yunnan Hougu released "military expansion"

On February 23, Hougu, a local coffee company highly respected by Foreign Minister Wang Yi, announced its "military expansion" plan in Kunming: in 2017, Hougu will recruit 1500 sales elites across the country and set up Hougu Coffee sales Company in major cities across the country. cooperate with local channels to formally enter the national coffee consumption market

Yunnan's output accounts for 95% of the country's coffee consumption.

According to reports, on the afternoon of February 20, when the Ministry of Foreign Affairs and the Yunnan provincial government held the global promotion event "Open China: charming Yunnan World sharing" in Beijing, Foreign Minister Wang Yi spoke highly of Hougu Coffee: "I drank coffee from Yunnan. Just now this film introduces that 95% of China's coffee comes from Yunnan, not only from China, but also a large number of coffee raw materials from Yunnan are exported abroad. For Nestle and Starbucks, the coffee brand I just drank is called Hougu. I'm not exaggerating. It's the best coffee I've ever had all over the world. "

At present, China's coffee consumption is growing at an annual rate of more than 20%, which is about 10 times that of the world coffee consumption. The development of China's coffee industry is ushering in the spring. Not only the coffee planting area is growing rapidly, but also the domestic and international coffee trade is growing rapidly. Domestic coffee consumption places are springing up like bamboo shoots after a spring rain. Compared with eight years ago, the planting area and output of coffee in China have increased by more than 6 times. Coffee cultivation in China is mainly concentrated in Yunnan. so far, the planting area of coffee in China is about 1.9 million mu, with an output of about 150000 tons. Yunnan accounts for more than 95% of the country's coffee planting area and output.

Industry insiders believe that it is the spring of the development of China's coffee industry, and it is expected that China's coffee consumption will enter a "blowout era" from 2018 to 2020.

Hougu ten thousand ton factory production line

The industry benefits more than 300,000 farmers to become a "little giant" of the private economy.

It is understood that in 2008, as Hougu Coffee broke through the foreign monopoly of instant coffee production technology and built China's first instant coffee production line with independent intellectual property rights, Hougu Coffee announced that it would reduce the supply of coffee raw materials to international coffee enterprises. open the way to build an independent brand "Hougu Coffee", China finally has a strict sense of the national brand coffee. In 2010, Hougu Coffee built another 10000 tons of instant coffee production line, becoming the largest local coffee instant powder manufacturer in China.

In 2016, Hougu Coffee built another 20000 tons of instant coffee production line to realize the fully intelligent manufacture of instant coffee. At that time, Mangshi Hougu Coffee Industrial Park, which has a 33000-ton instant coffee production line, will become the largest instant coffee production base in Asia.

The rise of Hougu Coffee is not only a breakthrough in industry, but also in agriculture, after more than 30 years of development, nearly 300000 mu of coffee planting bases have been established in Dehong and Lincang respectively, benefiting more than 300,000 farmers and promoting the stable development of border minority areas. In September 2016, Hougu won the honor of the national leader in the integration and development of primary, secondary and tertiary industries. Last year, Hougu Coffee achieved a sales income of 5.078 billion yuan, making it the "industry giant" of Yunnan's private economy.

The sales target of Hougu's national army expansion during the 13th five-year Plan is 50 billion yuan

As the first local coffee brand in China, Hougu Coffee is a rare coffee industry chain enterprise in the world, but its deficiency is still obvious: it emphasizes international trade rather than domestic brand market. As early as the end of 2012, Hougu Coffee was rated as "China's well-known Trademark" by the State Administration for Industry and Commerce. However, the sales of Hougu Coffee in the domestic market has become a bottleneck. Mr. Xiong Xiangren, founder of Hougu Coffee, said: "I would like to apologize to domestic coffee consumers. Hougu Coffee is not growing fast enough to let people drink their own good coffee!"

To this end, Hougu Coffee announced that it will "expand the army" after 2017 and set up a number of coffee sales companies in various provinces across the country, and plans to add 5000 people in 2018, 8000 in 2019, 10000 in 2020, and more than 20, 000 in 2020. According to the 20, 000 teams serving 200000 sales customers and ensuring the service of more than 2 million terminal sales outlets, Hougu Coffee is expected to achieve domestic coffee brand sales of more than 40 billion yuan after 2020, coupled with the strong rise of Hougu Coffee in international trade. Hougu Coffee set a goal: at the end of the 13th five-year Plan, it is entirely hopeful to achieve the coffee sales target of 50 billion yuan. During the 14th five-year Plan period, Hougu Coffee will move towards the annual sales target of hundreds of billions of yuan.

Looking for 1500 social elites to join in 2017

According to the head of Hougu Coffee Human Resources Department, in recent years, China's economic growth has slowed down, social employment pressure has increased, and the coffee industry, as a green economy industry, has attracted the favor of a large number of investors and enterprises in transition. In order to enhance the competitiveness and sustainable development of Hougu Coffee, Hougu Coffee recruits throughout the country, provides a platform for social elites who intend to enter the coffee industry, and works together to realize the dream of making Chinese people drink good coffee grown by Chinese people. let Hougu Coffee grow into an international well-known coffee brand.

It is reported that Hougu Coffee recruited 1500 sales managers nationwide in 2017, with a doctor's basic salary of more than 10000 yuan, a master's basic salary of more than 6000 yuan, an undergraduate basic salary of 4500 yuan, a specialist basic salary of 3500 yuan, and an age requirement of 25-45 years old.