Looking at the Middle Hangyue Street Shop from the site selection of the International Coffee Brand Starbucks X
Starbucks has more than 600 stores in China since it landed in Beijing in 1999, and the momentum of continuous growth is very obvious. A coffee shop has opened a shop in most Chinese cities in less than 20 years, a speed that makes it difficult for other coffee shops to match. The reason for this is that in addition to Starbucks' corporate philosophy and coffee culture, the correct location strategy has become a guarantee for its rapid expansion.
Interpretation of Starbucks location requirements
Because Starbucks itself belongs to a relatively high-end service industry, and its target population has a high level of education and consumption, Starbucks, which operates a culture as its soul, hardly considers labor issues such as raw materials in site selection. We focus on the analysis of Starbucks location requirements.
Type of project that can open a store:
Location and area:
The entrance of the property owner or the location with the densest flow of people
Basic conditions of property:
Basic conditions of lease
An Analysis of the shops in Zhonghang Yuet Street
Zhonghangyue Street is located in the airport new city opening the first door, with 3-9-10 (under construction) line convenient traffic, convenient traffic. Strive to create a parent-child theme business center, with three major themes of life: one-stop children's format and international well-known fast fashion retail brands, including leisure, entertainment, sports and other quality of life; Chinese and Western cuisine and characteristic catering, life convenience services, boutique retail and characteristic food gathering, leisure catering services with more distinct themes; education and training radiate the whole airport to provide rich community support. It is an important area where the population will reach 2 million in the future. It is bound to focus on the popularity of the airport and form a new regional business circle.
(effect picture of Zhonghang Yuet Street)
C7 street-facing shops will be launched on Zhonghang Yuet Street soon. Shops can be combined freely, with an area ranging from 70 to 500 square feet. Open exterior space to meet the needs of merchants. Property improvement, the realization of the three links, ventilation, water, electricity, to meet the business needs of businesses.
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