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MY ZONE Coffee join: what service + innovation needs is "craftsman spirit"

Published: 2026-07-21 Author: World Gafei

Last Updated: 2026/07/21, There is a soul in every industry, that is the craftsman spirit, which urges the owner to be patient, meticulous but keep up with the pace of the times, dare to innovate, and devote himself to creating the best quality products in the industry. In the coffee industry, the one that can best reflect this spirit is the service coffee joining brand. Positioning boutique service-style coffee, exquisite and perfect is its consistent pursuit. Affiliated to the City Hotel Collection

There is a soul in every industry, that is the "craftsman spirit", which urges the owner to be patient, meticulous but keep up with the pace of the times, dare to innovate, and devote himself to creating the best quality products in the industry.

In the coffee industry, the one that can best reflect this spirit is the service coffee joining brand. Positioning boutique service-style coffee, exquisite and perfect is its consistent pursuit. My site Coffee Brand, which belongs to the City Hotel Group, as a representative of service coffee, has been committed to using its brand strategy to create a different experience for consumers and earn more market share for coffee franchisees.

After nearly five years of meticulous craftsmanship, my site Coffee has its own coffee franchise stores in major cities in China, and 200 signed coffee franchise shops in strategic cooperation with metropolitan hotels are also under intense preparation.

Behind every excellent brand, there is an excellent "helmsman" who sets sail in the stormy sea and is not afraid to move forward. Similarly, Chen Yihan, who is at the helm of the coffee brand in my territory, has always put "quality" at the top of the coffee shop operation, and unswervingly take the quality route when each coffee brand joins in the bloody battle, based on the present, and lay out the future.

As a brand of boutique coffee, the quality must be impeccable. My local coffee uses high-quality raw materials, the drinks in the store are freshly roasted Italian formula beans, all water is purified by five-fold filtration guidelines, and the cup is measured in a unified 360ML mug. And there is a professional R & D team, each season will launch different new products. All the ingredients are supplied by international first-tier brands: black tea imported from Sri Lanka, peach iced tea imported from Korea, rose tea bottom made from edible grade Luoshen eggplant, POMANA base sauce imported from South Korea, special milk for Faxi brand coffee, president's animal light cream and so on.

MY ZONE COFFEE's partners are also the world's top enterprises, such as Nuova Simonelli, EUREKA, Hamilton Beach, Astoria, SCAE, Smith and other international brands favored by the world's top baristas to ensure superior quality in every cup of coffee. MY ZONE COFFEE is also a strategic partner of French handmade ice cream Delice and Haagen-Dazs to provide partners with more profitable products. MY ZONE COFFEE, which insists on fresh roasting at home, is the global procurement of the best quality coffee beans, with a unique formula, in order to ensure that the beans that reach the coffee franchisee are fresh and full.

In addition to having strict checks on product quality, my local coffee also has its own special service in store design. American LOFT style, fresh country style and post-industrial style are deeply loved by consumers. For coffee franchisees in different regions, my site coffee has a professional design team, combined with the local conditions and customs of the city where the coffee shop is located and the personal preferences of the owner, adjust measures to local conditions, combine flexibly, and make every effort to create a unique, creative and flexible space. It can be described as one shop, one world, a thousand shops, but the culture of fashion, fun, personality and characteristics still runs through.

In any industry, there may always be a valuable craftsman spirit. It is this ingenious idea that sails quality and paddles talents, guiding my site coffee to sail all the way in the waves of the coffee industry.

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。