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Ten million dollars! Starbucks Unicorn Milkshake Defendant Infringement

Published: 2026-07-16 Author: World Gafei

Last Updated: 2026/07/16, New Tang Dynasty, May 06, 2017-A coffee shop in Brooklyn, New York, sued coffee giant Starbucks, claiming that Starbucks Unicorn milkshake allegedly infringed on the idea of the store and claimed $10 million. Starbucks countered, saying the other side was talking nonsense. Starbucks Coffee launches a new flavor milkshake in the U.S., Canada and Mexico April 19 - 23: Uni

May 6, 2017-A coffee shop in Brooklyn, New York, has sued coffee giant Starbucks for $10 million in compensation for allegedly infringing the store's idea. In response, Starbucks fought back, saying that the other side was talking nonsense.

From April 19 to 23, Starbucks Coffee launched a new flavor milkshake in the United States, Canada and Mexico: the Unicorn Frappuccino, which drives fans crazy because of the dreamy colors made from its pink and blue powder.

On Wednesday, May 3, End Brooklyn, a coffee shop in Williamsburg neighborhood (Williamsburg), Brooklyn, and its owner, Montauk Juice Factory, filed a federal lawsuit in New York's Eastern District Court.

According to court documents, the store said it had been selling unicorn lattes (Unicorn Latte) since December, and the owner applied for trademark rights on January 20. However, this application has not yet been accepted.

The name and products of the unicorn milkshake, which Starbucks began selling on April 17 this year, are similar to the unicorn latte at the end of Brooklyn. So the store believes that Starbucks "has taken away the reputation that any Brooklyn coffee shop can get". "Starbucks has no one to contact the owner or management of Motak juice, the end (coffee shop) or any representative to request the use of the trademark. "

A spokesman for Starbucks, interviewed by ABC News, said: "We have heard this statement and we believe they are empty talk. Starbucks unicorn milkshakes are designed for fun, inspired by popular unicorn-themed foods and drinks on social media, and are no longer on the shelves after a brief launch in April. "

Starbucks unicorn milkshake. (Starbucks website)

As for the pros and cons who have a point, let's wait for the court's decision.

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