Ten million dollars! Starbucks Unicorn Milkshake Defendant Infringement
May 6, 2017-A coffee shop in Brooklyn, New York, has sued coffee giant Starbucks for $10 million in compensation for allegedly infringing the store's idea. In response, Starbucks fought back, saying that the other side was talking nonsense.
From April 19 to 23, Starbucks Coffee launched a new flavor milkshake in the United States, Canada and Mexico: the Unicorn Frappuccino, which drives fans crazy because of the dreamy colors made from its pink and blue powder.
On Wednesday, May 3, End Brooklyn, a coffee shop in Williamsburg neighborhood (Williamsburg), Brooklyn, and its owner, Montauk Juice Factory, filed a federal lawsuit in New York's Eastern District Court.
According to court documents, the store said it had been selling unicorn lattes (Unicorn Latte) since December, and the owner applied for trademark rights on January 20. However, this application has not yet been accepted.
The name and products of the unicorn milkshake, which Starbucks began selling on April 17 this year, are similar to the unicorn latte at the end of Brooklyn. So the store believes that Starbucks "has taken away the reputation that any Brooklyn coffee shop can get". "Starbucks has no one to contact the owner or management of Motak juice, the end (coffee shop) or any representative to request the use of the trademark. "
A spokesman for Starbucks, interviewed by ABC News, said: "We have heard this statement and we believe they are empty talk. Starbucks unicorn milkshakes are designed for fun, inspired by popular unicorn-themed foods and drinks on social media, and are no longer on the shelves after a brief launch in April. "
Starbucks unicorn milkshake. (Starbucks website)
As for the pros and cons who have a point, let's wait for the court's decision.
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
Look at your personality through the coffee you often drink
I don't know if you have a fixed taste and preference every time you drink coffee. If it is a more fixed type, you can judge your character by your taste choice. Let's get to know it. Espresso-Italian espresso Yourefriendly and adaptive. You actually like the taste of coffee, a rare butadmirable trait.
- Next
The 8-year-old boy drove his brother for coffee and ended up in tragedy.
6:55 this morning A.M. Around, an 8-year-old boy in the small town of Jarvis, Ontario, drove his pickup truck and his 6-year-old brother to Tim Hortons for coffee. Unfortunately, he was not good at driving, so he drove the pickup into the farmland near the coffee shop. A staff member of Tim Hortons found something wrong and immediately ran to have a look, only to find two boys sitting
Related
- Can you make coffee with cola? Is hand-brewed coffee and iced coke good?
- How long will coffee beans go bad? Is the shelf life of coffee beans 12 months? How to tell if the coffee is bad?
- What is "extremely light roasted coffee"? The difference between Nordic roasted coffee and Japanese deep-roasted coffee
- Why does Ice-Drip coffee smell wine when it is left for a long time? How many days is recommended to finish drinking ice drops? Why do I feel astringent when I just made ice drops?
- Why are there so few coffee shops selling avgado? What kind of ice cream tastes good for Avgado? The origin of Affogato, the taste of making
- How to choose props for beginners in coffee pulling? What equipment do I need to teach myself latte?
- Should the direction of hand-brewed coffee circle be from inside out or from outside to inside? How to teach the size of the coffee circle
- There are many ways to make mocha pot latte. How to add milk to Mocha pot coffee is better to drink? Can a mocha pot be extracted with milk?
- Why can't the flavor of hanging ear coffee be brewed? How to control the concentration of coffee during the season?
- Barista's professional knowledge sharing: Is there a difference between latte and piccolo and Gibraltar Cotado? What is Blue Bottle Coffee's signature milk coffee?