There are unlimited business opportunities for foreign cultures to settle in China's coffee market.

In recent years, with the rise of young and fashionable people, as well as the substantial growth of "returnees" and the number of overseas tourists, coffee culture has developed rapidly in China, and China's coffee industry has maintained a growth rate of more than 20% a year. As a grand event of the coffee industry, the annual "China International Coffee Exhibition", with its combination of popularity and professionalism, marketization and cultural characteristics, attracted people from coffee, catering, baking, food machinery, chain, and other industries, as well as a large group of coffee lovers to visit, feel the coffee culture and explore unlimited business opportunities.

The 2014 China International Coffee Fair (Cafe Show China 2014) was held in Beijing Sanyuanqiao National Exhibition Center from August 8 to 10, jointly sponsored by China Exhibition Group Beijing Huagang Exhibition Co., Ltd. CIEC and South Korea EXPORUM Company. The exhibition area of this coffee exhibition is nearly double that of the previous one, and well-known enterprises in the domestic coffee industry were unveiled together with a number of international pavilions, such as South Korea and Malaysia. At the scene of the exhibition, it is not difficult for us to feel a warm and fashionable whirlwind of coffee culture.

Brand coffee is very popular, reflecting the new pursuit of contemporary life.

Whether it is the data analysis provided by the organizers or the popular booths of brands such as coffee on the spot, it all reflects that a considerable number of people want the brand to join or run their own coffee shop, which is not so much an idea. it's more the pursuit of a new state of life. The fashionable coffee shop is an indispensable buffer element in the fast-paced life. The city needs such a culture, and people are working hard to seize business opportunities and create urban post stations.

The demand continues to rise, and the competition among brands of coffee raw material equipment is fierce.

From the point of view of the field effect, many coffee raw material producing countries compete for the sustained and rapid growth of China's coffee market. Exhibitors from Vietnam, Malaysia, Indonesia, Brazil, Colombia, the United States, Poland, India, Ethiopia and other countries showed up together. The Indonesian Coffee Association, the Malaysian exporter Chamber of Commerce, the Colombian Coffee Bean producers Association and other key officials attended the exhibition to strongly promote domestic products. In addition, Yunnan coffee beans, as the representative of coffee producing areas in China, brand recognition is greatly improved, from its booth an endless stream of consulting visitors can foresee its broad development prospects. In addition to coffee beans, there are Maureen, Leonardo da Vinci, Giffard, Pomona, Mitil and other brand syrup competing at the exhibition site, creative drinks emerge one after another.

Compared with the raw materials, most of the coffee equipment are European brands, especially the Italian coffee machine has a high market share. SM, Bezerra, Magister, FAEMA and other well-known brands have all appeared, and there are Lilla from Brazil and Probat coffee bean roaster from Germany. In addition to commercial equipment, LAVAZZA, Rialto and other brands also show the most popular capsule coffee machine, so that coffee lovers can also enjoy freshly ground coffee at home.

Professional competitions and public interactive activities at the same time, highlight the development trend of the industry

While coffee culture goes deep into people's lives, it is also developing in the direction of standardization. Industry certification activities have received widespread attention before they are carried out.

This year's "Wester" Cup barista contest was attended by professional players from Beijing, Shanghai, Tianjin and other parts of the country. The distinguished judges had a luxurious lineup and the competition atmosphere was tense and intense. Coffee cup testing is not only a professional skill, a profession, but also a kind of fun. Columbia Coffee International Cup Test Competition has also attracted much attention at the exhibition. Contestants should not only ensure correctness, but also ensure speed, fast pace of competition and popularity.

In addition to the above two competitions, there are more than 10 wonderful activities during the same period, such as SCAE barista qualification examination, sweet secret class, I love coffee skill training station, trendy drink promotion and so on. Interactive projects such as on-site waffle production and summer drink production are even more enjoyable for the audience.

The media paid wide attention to it, focusing on the charm of coffee culture.

The exhibition is full of wonderful activities and bright spots, and it is also a new weather vane reflecting the development of the coffee industry. Since the 2014 China International Coffee Exhibition focused on publicity in May, it has attracted wide attention from the industry and the mainstream media. The exhibition has attracted the attention of more than 50 well-known media at home and abroad, including CCTV, Beijing Television, Phoenix Satellite TV, Tourism Satellite TV, Xinhuanet, people's Daily online, China Economic Network, Sina, Sohu, Tencent and Associated Press.

The charm of culture is the charm of the market, and inclusiveness is also a major feature of the Chinese market. The successful holding of China International Coffee Exhibition benefits from the settlement, rooting and development of coffee culture in China. With the continuous expansion of the market, China International Coffee Exhibition will join hands with coffee culture to add splendor to people's life.