Shore Coffee won the top 100 catering enterprises in China.

People's net news shore fragrant coffee and then pick the gold-lettered signboard! On May 6th, at the 2017 China Food and Beverage Industry Development Conference, the list of China's Top 100 Catering Enterprises was solemnly released. The practitioner, advocate and disseminator of the "New Coffee Culture", shore fragrant coffee, won the top 100 Chinese catering enterprises by virtue of its strong strength. become one of the three Anhui enterprises to win this honor.

"Top 100 Chinese Catering Enterprises", sponsored by the China Cuisine Association, is the highest standard evaluation activity in China's catering industry. It is launched every year by millions of catering enterprises across the country, and it is a big contest of the comprehensive strength of catering enterprises. It is known as the "Oscar" of the catering industry. Shore fragrant coffee can stand out in this big competition, which is closely related to her precise positioning and ingenuity in line with the times.

Repeatedly create industry miracles

Shore fragrant coffee is a coffee brand built by Anxiang International Group, founded by Mr. Huang Baosuo, the current chairman of the group. In 2008, Huang Baosuo led the management team to combine the long-standing western coffee culture with Chinese traditional tea culture. It combines the current popular business and leisure culture, adopts scientific and advanced management model and marketing model, pays attention to details, and leads the development of the new coffee culture. An extensive network of coffee culture has been established. Since its establishment, Anxiang International Group is determined to build a worldwide coffee brand with Chinese characteristics, innovate boldly, combine Chinese and Western coffee and tea culture, and devote itself to the practice, advocacy and dissemination of "new coffee culture".

"Coffee comes from the West, and if I can organically combine it with traditional Chinese food, tea and chess and cards, and successfully realize its localization, there will certainly be a huge market space." Huang Baosuo said.

Since the birth of Anxiang, Huang Baosuo has made great efforts to advocate its healthy and leisure diet, actively promote its elegant and delicate connotation, and promote it as a "Chinese coffee culture". Improve the quality of life ", and all these are bold innovations based on catering to the living habits of the Chinese people.

Over the past eight years, Anxiang Coffee has developed rapidly at the rate of opening 10 to 15 new terminal stores every year. Up to now, it has more than 100 branches in various parts of Anhui Province, with a total investment of more than 100 million yuan, making it a leading brand in Anhui industry. In the meantime, the Anxiang brand has successively won "Anhui famous Trademark", "12th five-year Plan Economic Development Achievement contribution Award", "excellent Unit of Modern Service Industry", "Outstanding Brand of Chinese Catering Huizhou Merchants", "leading Enterprise of Catering chain Operation", "Top Ten Brands of chain Catering in Anhui", "Top Ten influential Brands in Hefei Economic Circle", "trustworthy Catering chain Brands" and other awards.

"the key to the transformation of shore fragrant coffee beyond repeated industry miracles is to always cater to public consumption." Huang Baosuo hit the nail on the head. In order to adapt to the new economic situation, Kan Xiang Coffee has constantly innovated its new store style and broke through the traditional model. It has successfully upgraded from the third generation store with Jane European decoration style and strong business atmosphere to the fourth generation store which is more suitable for the needs of consumers of different ages and light industrial factory style. It is this kind of high-end compound one-stop consumption model, such as coffee, western food, simple meals, red wine, tea, business negotiations, chess and card leisure, light music, etc., which not only builds the core competitiveness of enterprises, but also is favored by consumers.

The two benefits fly side by side

In the rapid development of their own at the same time, the bank fragrant coffee and Huangbao lock chairman also do not forget to give back to the society.

Anxiang Coffee has more than 100 branches in Anhui, with nearly 2600 new jobs, which solves the employment of a large number of labor force, allows employees to enjoy the dividends of corporate development, and reflects the social responsibility of a company.

For more than ten years, Mr. Huang Baosuo, the chairman of the board, has been benevolent and has frequently contributed love to the society. In the winter of 2006, Huang Baosuo donated tens of thousands of yuan worth of high-grade down jackets to the orphans and disabled children of Hefei Children's Welfare Home. In October 2007, he donated 100000 yuan in financial aid to Budian Middle School in Dingyuan County, his alma mater. It is specially used to assist poor students to complete their junior high school studies. On the evening of May 22, 2008, Chairman Huang Baosuo led all his colleagues to participate in the large-scale disaster relief charity show of Anhui Satellite TV's "working together with Love, Building homes together". Through the organizing committee and the Anhui Red Cross Society, 500000 yuan was donated to the earthquake-stricken areas in Sichuan, conveying a firm sense of social responsibility to the whole province and even the whole country. In August 2011, Huang Baosuo subsidized impoverished college students Wang Xumei's five-year tuition fees to help them complete their studies, which attracted wide media attention.

"what I do is an enterprise, not a business. I run an enterprise not only to make money, but also to establish a century-old benchmark enterprise to promote the development of the local economy." Huang Baosuo said: only when an enterprise achieves a bumper harvest of both economic and social benefits, can it really become an enterprise with a century-old benchmark.