Lishui Petroleum: Selling "Three Cups of Coffee"

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Recently, Sinopec Zhejiang Petroleum Branch has been designated to carry out the activity of "refueling and delivering freshly ground coffee electronic coupons" in the province, and the Chengnan gas station of Lishui Oil Branch is one of them. During the event, the sales of ground coffee at the station increased significantly, and the exchange rate of coffee coupons exceeded 50%, 34 percentage points higher than the average exchange rate of the whole province.

The first cup of coffee creates the atmosphere. Chengnan gas station is located on the edge of the west station of Lishui passenger Transport Center. Large buses and engineering vehicles are the main refueling vehicles at the station. The biggest feature of this kind of customers is that they shop with biscuit instant noodles. How can we draw their attention to freshly ground coffee? The staff put up a large poster at the door of the business hall, and the LED screen above the door kept scrolling the words "come on and deliver freshly brewed coffee vouchers". The stationmaster also divided everyone's work. The refueling clerk was responsible for guiding customers into the store during the refueling process, while the sales staff mainly promoted coffee to customers through "Hello, welcome. Do you need a cup of coffee to reduce your fatigue?" The greeting strengthens the promotion of coffee and stimulates customers' desire to buy.

See the benefits of the second cup of coffee. "Coffee is too expensive. I'd rather spend two yuan on a bottle of mineral water." A master Li from Henan said that everyone in his family, old and young, pointed out that he ran long distances to make a living. He spent every penny frugally. Coffee was a luxury to him. The shop assistant inquired about his gas card and said to him happily, "Master Li, now we have coffee coupons for refueling. You already have three cards in your card. You can change a cup of coffee." "really? And you can have free coffee, have a cup, have a cup! " The careful stationmaster Chen found that some riders were not very educated. Although they saw advertisements selling coffee in gas stations, they did not fully know and seldom asked themselves whether there were coupons in their gas cards. So he asked the salesperson to take the initiative to inquire about coffee coupons for customers, not only to improve the exchange rate of coffee coupons, but also to let customers enjoy real discounts.

The third cup of coffee is looking forward to your coming again. How to make customers become repeat customers? Quality and service. Clean and tidy coffee machine, eye-catching high-grade coffee advertising, easy coffee with its strong coffee aroma, mellow and authentic taste, a variety of taste choices, firmly grasp the customer's taste buds. Young car owner Xiao Chen, a white-collar worker who loves coffee, drives to and from work every day to bring a cup of easy coffee to the gas station in the south of the city. "compared with those instant coffee and bottled coffee with a lot of additives, easy coffee is really delicious and healthy. I often come to work to buy a cup to take away, the spirit of the morning!" At the same time, in order to let customers know the discount information of easyJet products on the road, the webmaster thinks of the current Wechat marketing, so he posts the activity information on Wechat moments, and customers can enter the store and buy according to their actual needs. Easy and high-quality service has won the word of mouth of customers, which has greatly improved the entry rate and purchase rate of customers.